There was a lot going on at the recent Hasbro Toy Fair Collector’s Event in New York. Many people were very impressed by the wide range of interesting toys. Some fans can barely wait for the release dates to arrive. However, there were some observers who were less easy to win over. They noticed that Hasbro has not pushed ahead on the American front, with all the Transformers figures associated with the movie ‘Transformers: Dark of the Moon.’
To their credit, Hasbro was open about this development. They stated to the media that unfortunately Wheeljack, Ratchet and Bumblebee Deluxe models would not be made available in the United States. More positively, they will be obtainable in Canada and Asia. As long as they are available somewhere in the world, dedicated fans will track them down.
However, it is apparent that there was not as much US demand for these items as one might have thought and hoped. Indeed, some unreleased toys such as Human Alliance Soundwave have been cancelled. It might be that the American market is being adversely affected by the tendency for people to desire online games.
Perhaps Hasbro has found it hard to shift some toys when they have had smallish roles in a big movie. However, it is hard to be pessimistic after what was ultimately an entertaining and interesting toy fair. Transformers fans have a lot to look forward to and here in Britain we will certainly not get too downhearted over a glitch on the other side of the pond.
Every day this week in the Daily Mirror newspaper you’ll find a voucher for a free Transformers toy. Today’s toy is Optimus Prime, tomorrow’s is Bumblebee and details of the rest can be seen in the photo below.
Collect then before they run out, as each toy has to be picked up from Sainsbury’s on the day of the voucher.
Timey2Wimey takes back in time one more time (that’s a lot of times) to look at one of his favourites (though many disagree, maybe you’re one of them), Armada Scavenger.
You can also discuss this review, if that’s what you want to do, in our Transformers forum. What do you think of Transformers Armada Scavenger? let us know, and let Timey know what you think of his review.
Transformers forum member Magpiezz has posted a scan of the new Argos catalogue featuring some Transformers Reveal The Shield toys. There’s even an offer in the catalogue of 3 for the price of 2 on some of the toys. See the catalogue page scan in full, and discuss the toys, in our Transformers forum thread.
Hasbro announced that its Q1 profits had dropped by 47%, which is a massive decline and probably as a result of the global recession. However Hasbro did say that its movie related products (including toys for Transformers Revenge of the Fallen) would boost its profits in the next quarter.
Brian Goldner, the Chief Executive of Hasbro, stated:
We don’t believe these results are a reflection of the underlying strength of our brands.
Incredibly, current sales of Transformers have dipped, along with other Marvel toy lines. Star Wars and board games have been continuing to sell well though.
The problem here is we’re clearly not buying enough Transformers!
Sales should improve for Hasbro when the movies ‘X-Men Origins: Wolverine’, ‘G.I. Joe: The Rise of Cobra’ and of course ‘Transformers: Revenge of the Fallen’ all open later this year.
If you’re looking for G1 Transformerstoys online there aren’t that many websites you could turn to, assuming you don’t visit eBay of course, which has been most people’s port of call for some years. One website selling Transformers toys that has just come to our attention is www.transformerland.com, which sells G1 Transformers in abundance.
Unlike some Transformers websites that claim to sell G1 Transformers, but are always low on stock, Transformerland.com currently (at time of writing) has almost 2,000 in stock, so you’re likely to find what you’re looking for.
They don’t just have G1 Transformers either, they sell Transformers from 1984 through to the present day.
What makes it different though? Transformerland.com allows you to negotiate on the prices! Where else can you do that? Not even on eBay.
Another useful thing about the website is that it will help you to identify those parts you’re not quite sure of. Is it Grimlock’s sword or Snarl’s?
As well as being a shop, it also has a Transformers forum if you want to ask questions and mingle with Transformers fans.
Has anyone used Transformerland.com before? If so, let us know what you think.
The first reissue to appear in this book style packaging is Jazz. Jazz was one of the coolest Transformers and one of the original cars. Hard to find the original in mint condition due to a structural weakness that saw the roof come off very easily.
Jazz comes with his weapons, sticker sheet and a catalogue of Transformers that can be detached from the box and stored in a folder.
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