Annual Transformers Forum Meet Tour

Every year, since 2011, the nerds from TheTF.Net forum (now a Facebook group, because running a forum proved too much like hard work) have met for a weekend… [more]

Annual Transformers Forum Meet Tour Annual Transformers Forum Meet Tour

Our 2019 Forum Meet took place this weekend, in Cardiff

This weekend saw our annual forum meet being held in the Welsh capital of Cardiff. Each year we meet in a different town or city in the UK, alternating… [more]

Our 2019 Forum Meet took place this weekend, in Cardiff Our 2019 Forum Meet took place this weekend, in Cardiff

Video Footage from Transforce in 2001

Almost 18 years ago (crikey, has it been that long?) we wrote a review of our visit to Transforce in August 2001. It was a seriously hot day, but a great… [more]

Video Footage from Transforce in 2001 Video Footage from Transforce in 2001

Join our Autobot Alliance on Transformers Earth Wars

If you play the mobile game Transformers Earth Wars, and you're looking for a good Autobot Alliance to join, then seek us out in the game. We're called… [more]

Join our Autobot Alliance on Transformers Earth Wars Join our Autobot Alliance on Transformers Earth Wars

TheTF.Net Northern Meet

It's been six months since we last bothered updating this site. Not because we've lost our love for Transformers, but because we really can't be bothered… [more]

TheTF.Net Northern Meet TheTF.Net Northern Meet
 

ATARI AND UNIVERSAL MOTOWN RECORDS GROUP ANNOUNCE JOINT MARKETING RELATIONSHIP

Written by admin on October 11, 2007 | Armada,News,Press Release,Video Games |

Atari’s TRANSFORMERS Video Game Hits Cross-Promotional Road with ReAlign/Universal New Band, DROPBOXBEVERLY, MA – April 12, 2004 – Highlighting the entertainment industry relationships that have become its hallmark, Atari, Inc. (Nasdaq ATAR) today announced an ongoing cross promotional collaboration with Universal Motown Records Group, which will tie-in ReAlign/Universal’s hot new band, DROPBOX, with Atari’s highly anticipated TRANSFORMERS video game for the PlayStation(r)2 computer entertainment system, based on Hasbro, Inc.’s popular TRANSFORMERS brand.

This marketing relationship will utilize both traditional and non-traditional marketing vehicles to support both the May 11 launch of the TRANSFORMERS game and the DROPBOX album release on April 13. The campaign will include the utilization of DROPBOX performance footage and the TRANSFORMERS game footage in the band’s forthcoming new video and Atari’s TV advertising spot; radio advertising, in addition to TV; online street teams; and live performances.

“The high level of collaboration between Atari and Universal Motown Records Group enables both companies to significantly extend the effectiveness and reach of their marketing efforts,” said Nancy MacIntyre, vice president of marketing for Atari. “DROPBOX and the TRANSFORMERS game are already generating significant buzz with their respective core audiences, and this partnership should serve to attract new fans to both.”

-more-

Atari / Universal Motown Records /Page 2
Elements expected to be included in this joint campaign include

  • DROPBOX’s debut single, “Wishbone,” as well as the band’s recording of its version of the TRANSFORMERS theme song will be available in the game as un-lockable bonus tracks;
  • DROPBOX’s new music video for “Wishbone,” shot by award-winning director, Nigel Dick, and produced by Quentin Tarantino’s production company, A Band Apart, will feature TRANSFORMERS game footage;
  • A TRANSFORMERS brochure will be included in 1 million Universal Records music CDs;
  • Atari’s TRANSFORMERS TV commercial will highlight the “Wishbone” sound track and portions of the band’s music video;
  • DROPBOX will be included in Atari’s national print advertising campaign for the TRANSFORMERS game;
  • The DROPBOX multi-city promotional radio tour will include mention of its tie-in with Atari’s TRANSFORMERS video game;
  • Atari’s in-store TRANSFORMERS videos will feature DROPBOX’s “Wishbone” single and its version of the TRANSFORMERS theme song;
  • Universal will develop and produce key account radio commercials which will include a TRANSFORMERS tag;
  • A fully integrated on-air and online promotion with the FUSE music video network will include
    o A live appearance by DROPBOX on the live daily show “IMX” that will also feature behind-the-scenes footage from the filming of the music video;
    o An online campaign including the IMX “Daily Download” and a promotional contest;
  • Atari will include DROPBOX content on its TRANSFORMERS website located at www.atari.com/transformers and Universal will utilize online street teams and other online vehicles in support of the Transformers game and DROPBOX;

To kick off this relationship, DROPBOX celebrated with video game media at Atari’s TRANSFORMERS preview event in February. In anticipation of the formal agreement, public relations and promotional initiatives for the making of the DROPBOX music video featuring Transformers video game footage are moving forward as well as additional retail and consumer outreach.

“Atari and Universal Motown Records Group are respected industry leaders and it is fitting that such a collaborative effort comes from two such vanguards,” said Kojo Bentel, SVP of Strategic Marketing and Business
Development, Universal Motown Records Group. “Music has become a crucial element of the video game experience and DROPBOX’s raw, rock sound is a perfect fit for Atari’s TRANSFORMERS game.”

Developed by Atari’s Melbourne House studio, the TRANSFORMERS game will be available worldwide on May 11, 2004. More information can be found online at www.atari.com/transformers

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Atari / Universal Motown Records Partnership /Page 3

About Universal Motown Records Group

Universal Motown Records Group is a division of Universal Music Group, the world’s leading music company with wholly-owned record operations or licensees in 71 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.

Universal Music Group consists of record labels Decca Record Company,
Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records,
Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury
Nashville, Mercury Records, Philips, Polydor, Universal Music Latino,
Universal Motown Records Group, and Verve Music Group as well as a
multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalog of music in the industry, which is marketed through
two distinct divisions, Universal Music Enterprises (in the U.S.) and
Strategic Marketing and Commercial Affairs (outside the U.S.). Universal
Music Group also includes eLabs, a new media and technology division.
Universal Music Group is a unit of Vivendi Universal, a global media and
communications company.

About Atari
New York-based Atari, Inc. (Nasdaq ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hardcore, genre-defining games such as Driver(tm), Enter the Matrix(tm), Neverwinter Nights(tm), Stuntman(tm), Test Drive(r), Unreal(r) Tournament 2003, and Unreal(r) Championship; and mass-market and children’s games such as Backyard Sports(tm), Nickelodeon’s Blue’s Clues(tm) and Dora the Explorer(tm), Civilization(r), Dragon Ball Z(r) and RollerCoaster Tycoon(r). Atari, Inc. is a majority-owned subsidiary
of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit
www.atari.com.

# # #

(c) 2004 Atari, Inc. All Rights Reserved.
TRANSFORMERS is a trademark of Hasbro, Inc. Used with permission. (c)2004 Hasbro. All Rights Reserved. Universal Motown Records Group is a unit of Vivendi Universal, a global media and communications company. “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

“Transformers” Game Updates

Written by admin on | Armada,Energon,News |

After Atari’s big press event on Wednesday, a few games websites have provided updates of the Transformers game based in the Armada universe. The big news is that the name of the game has changed to just “Transformers” and there is likely to be extras on the disk about the production of the game. Gamespot have provided a preview here and have an interview with a developer if you subscribe. IGN have some more screenshots for you to admire. Just look at Tidal Wave!

Transformers The Game Rated PG

Written by admin on May 21, 2007 | Armada,Cybertron,Energon,News,Transformers movie (2007),Video Games |

Transformers The Game from Activision has been rated PG by the BBFC in the UK. The info provided by the BBFC also gives us an idea of what is included in the game.

There seems to be some short extras involving Armada, Energon and Cybertron and lots of very short video clips before and after levels. Also mentioned are 163 images, probably unlockable extras.

In total there are 28 minutes and 12 seconds of footage.

BBFC Listing

TF Armada DVD Release Date Changed Again

Written by admin on September 1, 2006 | Armada,DVD,News,Rhino |

TvShowsonDVD have received a note from Rhino, stating that the release date for their Transformers Armada Season 1 Part 2 DVD has been moved back to it’s original release date of 26th September.

Armada Season 1 Part 2 Delayed

Written by Big Bot on August 29, 2006 | Armada,DVD,News,Rhino | Tags:

Rhino have delayed the release date of Transformers Armada SeasonĀ 1 Part 2 from 26th September to 3rd October. The set is being released in North America (Region 1).

The set can be found on Rhino’s Website.

Armada Part 2 DVD Cover

Written by Big Bot on August 22, 2006 | Armada,DVD,News,Rhino |

Rhino’s Transformers Armada SeasonĀ 1 Part 2 DVD cover has now been revealed thanks to TVShowsOnDVD. The set contains the final 26 episodes and is released on 26th September.

Rhino Releases Part 2 of TF Armada on DVD

Written by Big Bot on August 19, 2006 | Armada,DVD,News,Rhino | Tags: ,

Nearly 2 years since Rhino released Transformers Armada Season 1 Part 1 (Region 1), they are now bringing Part 2 containing the remaining 26 episodes to fans in North America on 26th September. More news on the set, including the cover, coming soon.

On The Phone With Hasbro Germany

Written by Big Bot on August 14, 2006 | Armada,Cybertron,Energon,Hasbro,News,Toys,Transformers movie (2007) | Tags: ,

Nevermore of the Trans-Europes Express Group has spoken with Hasbro Germany on the phone and provided some interesting its of information for European fans

A few months ago, Hasbro Germany’s current Transformers “brand manager” invited me and a few other fans to Hasbro Germany’s new offices. Unfortunately, the trip initially wouldn’t happen for time reasons, which is why I had an extended phone call with him today instead.Summary
– Apparently, European distribution in general is down to the US mother company, who decide on which toys will get released in Europe. The domestic branches don’t have much of a say in which individual products they will release and what the case assortments will be.
– Some toys being released in Europe in US packaging (cue Cybertron Starscream in the UK) is due to a combination of sudden demand and a shortage of products. US toys will be shipped to Europe and applied with a sticker, making it legal for the European market.
– The German TV airing of the Armada cartoon three years ago was apparently cut short (20 episodes only) for concerns about “too much violence”. Hasbro didn’t agree with that decision either, but the TV station was very serious about it.
– The Cybertron toy line will be fully released in Germany (i.e. anything that’s available in Europe will also come out in Germany). All size classes will come out (not sure about Supreme Starscream, see below for why).
– High end collectors’ items are not considered viable for the German market. As a result, 20th Anniversary Prime might not come out here.
– The movie toyline is already in production. Some people at Hasbro Germany have even seen animatics of the movie.
– The Hasbro Germany guy described the aesthetics of the movie characters as a “quantum leap” as compared to what we’ve been used to so far, but also admitted that some old school fans might be disappointed.
– There might be a sneak preview of the movie toyline in Hasbro Germany’s offices later this year. No photos will be allowed.
– Hasbro Germany hope that the movie line will re-ignite interest in Transformers in Germany.
– Hasbro consider LEGO their biggest competitor for the “Boys Toys” market at least in Europe/Germany.
– Hasbro Germany appear to be VERY eager to cooperate with the fandom. They’re willing to participate in contests, and also consider asking fans for help with background information for media coverage.
– As far as Hasbro Germany’s PR department is concerned, the live-action TF movie will be the first live action movie based on a toy line. When I mentioned the “Masters of the Universe” movie from the 80s, he said he’ll blissfully ignore that one.
– There’s one more thing I won’t discuss in here – but if it does indeed pan out, Hasbro Germany will earn a lot of respect for their efforts.

TF Armada Volume 4 DVD Released Today

Written by admin on July 4, 2005 | Armada,DVD,Entertainment Rights,News |

The 4th Volume of Transformers Armada has been released on DVD today in the UK. According to most online retailers, it will contain episodes 11-13 but the BBFC have recently reviewed episodes 11-15, so if you pick this up, drop by the forums and tell us how many episodes it contains.

The box art can be seen here.

Armada Triple DVD

Written by admin on May 26, 2005 | Armada,DVD,Entertainment Rights,News |

Some people have been asking about the Armada Triple boxset that was released on Monday (23.05.05). The set includes the first 10 episodes of Armada by collecting the 3 Armada volumes released so far. The box art can be seen here.

The 4th Volume, which includes episodes 11-15, will be released on 6th June.

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