PAWTUCKET, R.I.–(BUSINESS WIRE)–June 11, 2003–Hasbro, Inc. (NYSE:HAS) announced today that it entered into an agreement with the highly successful producers Tom DeSanto (X-Men and X2: X-Men United) and Don Murphy (currently producing 20th Century Fox’s The League of Extraordinary Gentlemen) for a full length, live action movie based on Hasbro’s enormously popular TRANSFORMERS brand.

“TRANSFORMERS enjoys an amazing fan base worldwide, and we believe that we can create an incredibly fast-paced, exciting movie that will be appealing to anyone who loves action films,” said Don Murphy.

“TRANSFORMERS is one of those rare properties that has been embraced by a generation around the world. Like X-Men, TRANSFORMERS offers an amazing mythology with all the elements to create a successful ongoing franchise, iconic characters, global themes, and a world that has never been seen before on screen,” said Tom DeSanto.

“The property has been successful in every arena it has played in throughout the world – toys, comic books, television – and we now believe it’s time to take TRANSFORMERS to the next level, and into a live action event movie,” continued DeSanto.

“We’re thrilled to have entered into an agreement with the very talented and accomplished Don Murphy and Tom DeSanto,” said Brian Goldner, President of Hasbro’s U.S. toys group. “TRANSFORMERS is a natural for the big screen, and both Tom and Don have the track record and skill to bring to life a TRANSFORMERS movie that will be action-packed and flawlessly executed.”

Hasbro’s focus on the TRANSFORMERS brand is consistent with the Company’s strategy of driving and extending its core brands through innovative toys and games as well as other forms of entertainment. TRANSFORMERS is one of the most popular boys toy brands, with sales up 64% in 2002 vs. 2001. First introduced in the U.S. market in 1984 as a toy line, the success of TRANSFORMERS continues to grow in a wide-range of entertainment categories. The hit television show TRANSFORMERS ARMADA airs on Cartoon Network seven times a week, with more than 12 million viewers. The show also airs in Europe and Australia. TRANSFORMERS ARMADA comic books, published by Dreamwave are also highly successful, with some of the most popular titles in the industry. The comic books are also translated and distributed in many markets around the world. There will be new TRANSFORMERS television programming and comic books launching in 2004.

“The Hasbro Properties Group (HPG) continues to deliver on its mission of extending Hasbro’s rich portfolio of brands beyond toys and games and into multiple forms of entertainment,” said Jane Ritson-Parsons, HPG President. “Our alignment with Tom DeSanto and Don Murphy demonstrates the power of our TRANSFORMERS brand and our determination to leverage our properties aggressively and creatively.”

The Hasbro Properties Group develops and extends Hasbro’s core brands, such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, into a wide variety of entertainment and consumer categories. Hasbro Consumer Products Worldwide is the licensing and promotions arm of the Hasbro Properties Group.

June 2, 2003, Runnemede, NJ – Continuing their partnership with Dreamwave Productions, Dynamic Forces prepares two new exclusive projects scheduled for release this summer!

“Pat Lee and the crew at Dreamwave have been fantastic partners to work with,” said Nick Barrucci, President of Dynamic Forces. “Each month we’re coming together and creating more and more great Transformers merchandise, and the fans are hungry for more!”

In August, DF releases their second exclusive hardcover collection of Dreamwave’s Transformers comics and their first featuring the characters and stories of Armada.

o TRANSFORMERS: ARMADA HARDCOVER
http://www.dynamicforces.com/htmlfiles/p-C97509.html

Based on the brand-new Transformers cartoon, the Armada series by Dreamwave is collected here signed in a deluxe hardcover format! Written by Chris Sarracini with art by James Raiz, these first 5 issues introduce the new battles between the Autobots and Decepticons (with a healthy dose of Mini-Cons thrown in as well)!

$49.95 Suggested Retail Price.

ALSO AVAILABLE SIGNED BY WRITER CHRIS SARRICINI AND DREAMWAVE PRESIDENT PAT LEE AT THE MSRP OF JUST $69.99

ALSO AVAILABLE RE-MARKED BY DREAMWAVE STUDIOS FEATURING AN ORIGINAL SKETCH AT THE MSRP OF JUST $149.99!

Next, the DF exclusive cover to Transformers Generation 1, Volume 2 #1 becomes a high-end DF Lithograph.

o TRANSFORMERS: TITANS CLASH LITHOGRAPH – by fan favorite artist Bill Sienkiewicz!
http://www.dynamicforces.com/htmlfiles/p-C97712.html

The Transformers have been the hottest comics over the last year! Just try and get any of the limited alternate covers that have been produced or the preview books, betcha’ you can’t! The next landmark Transformers series is here and DF has an exclusive piece of art, from the first issue, featured on our exclusive alternate cover, created by none other than artist Bill Sienkiewicz!

Now we present that awesome image as a limited edition lithograph! This image involves the ultimate (and final) showdown between 2 main characters, but trust us true believers, seeing this up close is even more fantastic! Measuring 18″ by 24″ and printed on archival 80lb. Gallerie Silk Stock, this piece defines DYNAMIC!

$19.99 Suggested Retail Price.

ALSO AVAILABLE SIGNED BY ARTIST BILL SIENKIEWICZ AT THE MSRP OF JUST $49.99!

For more information on Dynamic Forces specialty merchandise, product art, exclusive creator interviews and upcoming releases – including more Transformers and Dreamwave merchandise, please visit the Dynamic Forces website at www.dynamicforces.com