Optimus Prime is the most powerful Autobot in the universe His armoured body is without weakness and his weapon systems are advanced beyond anything ever before seen on Earth His Power Hook fires a pulse-blast of explosive energy or a matter hook that can snatch and hang on to nearby objects...

Optimus Prime and Megatron square off in this one on one battle Kids will be able to twist and turn their Transformer as they battle their opponent Be the first to hit the sweet spot and knock your opponent off their base

This innovative two-mode toy is truly More Than Meets The Eye Fully functioning truck provides excellent vehicle play and is styled to look like Optimus Prime With a simple pull of the lever kids change the truck into an on-arm styled blaster

This helmet is the first time kids can become Optimus Prime Movie styled helmet includes internal speaker and microphone that changes kid s voice to sound like a robot Other buttons activate transformation sounds and key phrases from the movie Batteries included

Transformers Leaders - Optimus Prime leader of the AutobotsIt's Optimus Prime the leader of the Autobots. Help Optimus Prime and the Autobots defend Earth from the brutal Megatron and the Decepticons - who have brought their fight from their home world Cybotron to us. This large Transformer turns...

5 years +

Join the battle and defeat the Decepticon robots with this pump action Transformers Optimus Prime blaster! Features extending barrel for firing accuracy plus 3 soft darts and 2 cut-out Decepticon targets!

Optimus Prime truck that easily converts to a launching dart blaster!

Become Optimus Prime, leader of the Autobots, with this Transformers Voice Changer. Featuring three fun modes; hear battle phrases, conversion sounds or change your own voice into the real movie voice. Suitable for ages 5 years+ Features 3 functions Real movie voice Battle phrases Voice...

This cool Optimus Prime Transformers Figure is great for re-creating action packed movie scenes. It features special technology to give an enhanced robot-to-vehicle conversion with mechanical triggers which activates the final shift to battle mode. Includes lights and sounds to bring the action...

The mighty Autobot Transformers have been sent to earth to protect the universe. Re-enact action packed scenes with this Robot Replica of heroic leader Optimus Prime. Optimus Prime is fully equipped and ready for battle with his range of attack mode accessories. Suitable for ages 5 years+...