Hasbro Inc just announced a collaboration with Discovery Communications Inc that will lead to a new Transformers cartoon in 2010. The two companies are launching a joint venture which includes a new TV channel and accompanying website that will feature programmes based on the many different Hasbro brands, including of course Transformers.
The new network is currently operating under the name Discovery Kids, and will continue to do so until later next year when it will be rebranded. Then it will feature the new programming based on the Hasbro brands, such as G.I. Joe and Transformers. They’re aiming the programming at children aged 14 or below.
Hasbro is using the new venture to increase its reach to new audiences. Hasbro already has two movies out this summer based on its properties, G.I. Joe: The Rise of Cobra and Transformers Revenge of the Fallen.
Hasbro is set to pay $300 million, which will give it half of the venture.
We’ll let you know more about the new Transformers cartoon when we hear it.