With the North American Toy Fair coming up from 17th-20th February in New York City, Hasbro have issued a press release, giving details of what they will be showing at the event. The release contains information about a lot fo Hasbro products, but here are the Transformers specific bits:

Licensing: Building core Hasbro brands into global powerhouse lifestyle properties

HPG, the licensing division of Hasbro, continues to translate one of the industry’s richest portfolios of brands into powerhouse lifestyle properties for children and adults around the world. On the heels of last year’s TRANSFORMERS licensing program which boasted more than 230 licensees, initiatives supporting that brand are still going full tilt in 2008. Moving forward, HPG will seek to carry the global momentum surrounding the live-action TRANSFORMERS movie over to the animated world of TRANSFORMERS ANIMATED to build an equally powerful licensing campaign for years to come.

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TRANSFORMERS

In 2008, Hasbro will build on the buzz generated by last year’s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments. In addition, the TRANSFORMERS brand returns to its origin as an animated series with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. Co-produced by Cartoon Network Studios, the series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME (Approximate retail price: $49.99; Ages: 5 & up; Available: Fall) along with the SHIFT TECH OPTIMUS PRIME handheld game. (Approximate retail price: $19.99; Ages: 6& up; Available: June 2008)

There is also a little bit about Toothbrush Juniors, which uses Transformers music, but that isn’t very interesting.