Last night Auto Assembly made yet another announcement about this year’s Transformers convention, taking place in Birmingham in just ten days time. The latest announcement is that Hasbro will be attending, and will have a Transformers display of some of the latest toys. Here is the official announcement from Auto Assembly:

We’re just 11 days away from Auto Assembly 2011 but we’re not finished with our big announcements yet…!

We are proud to announce that we are continuing to develop our relationship with Hasbro UK and once again they will be having a display at the convention this year showcasing some of the latest Transformers available. They are also going to be donating some prizes for us to give away at the convention but we’re going to be leaving details of that as a surprise for the weekend itself.

We still have more big announcements to come and the clock is ticking away now for you to hurry and pre-register to guarantee your place at Europe’s Largest Transformers Convention! Pre-booking will get you earlier admission to the event, a better chance for more free gifts in your goodie bag, and you’ll be automatically entered into two free prize draws, one of which is to win autographs from various Transformers actors including Peter Cullen and Shia La Boeuf!

If you’re not able to join us this year, don’t forget that bookings are open now for Auto Assembly 2012 taking place over the weekend of 3rd – 5th August 2012. Tickets are selling at an astonishing rate with almost 40 sold in the first week!

Auto Assembly 2011 is taking place over the weekend of 12th – 14th August 2011 at the Holiday Inn Birmingham City Centre, Birmingham, England and tickets are available from the website now. For more details on the convention, to see a full list of all the guests and activities taking place over the weekend, or to book your tickets, visit the website at www.autoassembly.org.uk