Hasbro announced that its Q1 profits had dropped by 47%, which is a massive decline and probably as a result of the global recession. However Hasbro did say that its movie related products (including toys for Transformers Revenge of the Fallen) would boost its profits in the next quarter.
Brian Goldner, the Chief Executive of Hasbro, stated:
We don’t believe these results are a reflection of the underlying strength of our brands.
Incredibly, current sales of Transformers have dipped, along with other Marvel toy lines. Star Wars and board games have been continuing to sell well though.
The problem here is we’re clearly not buying enough Transformers!
Sales should improve for Hasbro when the movies ‘X-Men Origins: Wolverine’, ‘G.I. Joe: The Rise of Cobra’ and of course ‘Transformers: Revenge of the Fallen’ all open later this year.
