It is clear that there are a great many views on what constitutes good taste. However, a new package for the boxed set of the Transformer films arguably takes the boundaries of taste in a fresh new direction. Some might claim that the most fervent fans of the films are not the most discriminating target audience in the world, but this cynicism will be tested in the balance sheets of the future.

To be fair, the package does have to contain a lot of stuff. Admirers of the movies who make the purchase will not just get seven discs of the films and additional material, they will also obtain a plaque with Michael Bay’s signature on it. Now who doesn’t want that? OK, so it’s likely that ONLY Michael Bay would actually want to own this, but then he has been making the films for himself anyway, rather than for the fans.

The packaging may look a little on the absurd side, but some critics have made similar comments about the films themselves.

The Transformers films have always inspired a degree of controversy. Hence it is no real surprise to see a boxed set of them causing similar fuss. The big question is perhaps whether or not all publicity is good publicity.