Takara is planning to take Transformers to a new frontier. It has decided to launch a new product that could interest a lot of fans. In combination with a company called Inter-Media, the makers of Transformers are behind a fresh development called ‘Transformers for GREE’. This will mean that users will be given the capacity to play social games and watch cartoons online using their mobile devices.

If you own a smartphone, the new opportunities may be just what you want. However, until more details of the games emerge it is hard to estimate how popular they will prove. Of course, the amount of advertising will have an impact on uptake. Nonetheless, it will ultimately be playability that decides what happens. If the games are good, their positive qualities will be mentioned via word-of-mouth and on relevant forums – and if they’re not so good, word will also spread.

It is possible to pre-register at this early date. However, it is best to think about whether or not the games and cartoons are likely to appeal to you first. When it comes to the games, combat with cards seems to be the general concept. The designers of the game believe that the high grade images will mean that we older fans are kept happy.

It is not clear how exciting the new games will prove. Nor is it obvious how loyal to the original characters the games will be. The games might do well even if old fans are somewhat disgruntled. However, it is good to know that Takara has been thinking about how to keep loyal fans as well as trying to reach out to new audiences.