This Press release was made a while back, but we’ve only just discovered
it. It concerns Transformers Armada for PS2 in the UK.

ATARI TO BRING TRANSFORMERS ARMADA PRELUDE TO ENERGON TO PLAYSTATION�2

London, July 17, 2003 – Atari today announced plans to bring Hasbro Inc.’s
(NYSE HAS) TRANSFORMERS ARMADA, the enormously popular male action property to PlayStation�2 computer entertainment system with TRANSFORMERS ARMADA PRELUDE TO ENERGON. All the rage in the ’80’s, the TRANSFORMERS brand is as popular as ever with the top-selling TRANSFORMERS ARMADA toy line and comic book series, and Cartoon Network television series.

Exclusively for the PlayStation 2, TRANSFORMERS ARMADA PRELUDE TO ENERGON is a revolutionary 3rd person 3-D action/adventure game. Players enter the world of TRANSFORMERS as they become one of three AUTOBOT robots and control their character’s every move and decision. The massive robots can explore numerous rich 3-D environments on foot or convert to vehicle mode for high-speed maneuvering. Players will battle DECEPTICON forces with an arsenal of weapons including cluster rockets, homing missiles and vortex cannons.

“We’re working diligently to develop a game that expands upon the TRANSFORMERS
ARMADA brand to deliver a truly unique experience with intense gameplay, vast
environments and an emphasis on combat,” said Andrew Carter, vice president
of product development for Atari’s Melbourne House. “Every massive environment
and character model will be delivered with an unprecedented level of visual
realism by harnessing PlayStation 2 system’s powerful graphics technology
and techniques – resulting in incredible rendering effects and absolute immersion
for players.”

“TRANSFORMERS ARMADA PRELUDE TO ENERGON for PlayStation 2 is being developed
to deliver a deep interactive experience that will immerse players into a
rich, bold new TRANSFORMERS world,” said Nancy MacIntyre, vice president of
marketing for Atari USA. “TRANSFORMERS is a successful brand that continues
to thrive nearly twenty years after it was introduced and we are excited to
offer this highly anticipated title.”

“Atari is a leader in interactive gaming and has the talent to bring the
world of TRANSFORMERS to life through a dynamic and engaging game that will
captivate fans of all ages,” said Tom Klusaritz, Vice President of Publishing
for Hasbro Consumer Products Worldwide, the licensing and promotions arm of
Hasbro.

TRANSFORMERS characters are now armed with the ability to evolve as players
collect different types of MINI-CON robots that power-up character’s abilities.
MINI-CON characters possess a unique ability to make ordinary Transformers
characters extremely powerful and are desired by both the AUTOBOTS and DECEPTICONS.
The ultimate goal is to free the MINI-CON race, battle to defeat MEGATRON
warrior and his evil army of DECEPTICLONES to save the Earth from destruction.