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According to Hitwise, Transformers are the second most searched for toy online in the run up to this Christmas, just behind the Bratz dolls. It seems that Transformers toys make up a staggering 11.9% of all toy related searches. Star Wars is nowhere to be seen!
Searches for Bratz dolls are double that for second placed Transformers, which have seen a big revival after the release of the Transformers movie this summer.
You can see the full details here.
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