We just received a press release from our Games Industry friends stating what we’ve all suspected, but were waiting to hear.
Hasbro Taps Activision to Publish Range of Video Games Based on the TRANSFORMERS Franchise and Live-Action Film from DreamWorks and Paramount Pictures
PAWTUCKET, R.I., Feb 13, 2006 The Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE HAS) and Activision, Inc, (NASDAQ ATVI), a leading publisher of interactive entertainment software products, announced today a license that grants Activision the global rights, excluding Japan, to develop console, handheld and PC games based on Hasbro’s renowned TRANSFORMERS brand. The first game will be tied to the much-anticipated July 4, 2007 movie release of the live action TRANSFORMERS film from DreamWorks Pictures and Paramount Pictures.
