Auto Assembly 2009 Early Bird Ticket Discounts Extended!

With only a week to go before the early bird discounts run out on tickets for Auto Assembly 2009 and tickets rise to their full prices, we can announce… [more]

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Tyrese Gibson still can’t believe his luck at being cast in Transformers

Star of Transformers and Transformers: Revenge of the Fallen, Tyrese Gibson, is naturally excited about being part of the movies, but still can’t get… [more]

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Megan Fox not on the market again?

Bad news fellas, it seems the most beautiful woman in the world (after Arcee of course), Megan Fox, is not on the market and in the hunt once again for… [more]

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Transformers 2 – Transformers Revenge of the Fallen – Trailer

The first trailer for Transformers Revenge of the Fallen was removed from YouTube within hours, expect this one to last just as long! It's the full trailer… [more]

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Gregg Berger To Attend Auto Assembly 2009!!

We've just been sent this press released from Simon and Sven from Auto Assembly, and it's big news. Get read for some Decepto-chop munching at AA this… [more]

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Dreamworks/Paramount producing The Transformers for 2006

Written by Big Bot on July 23, 2004 | Hasbro,News,Takara,Transformers movie (2007) |

Dreamworks will now be producing the Live Action Transformers movie, with a release in 2006, and Paramount with the foreign rights to the film. In previously rumoured news, Steven Spielberg did use his magic on Hasbro to get Dreamwaorks the film rights. He will be the film’s Executive Producer with Lorenzo di Bonaventura, Don Murphy and Tom DeSanto all being producers.

Hasbro will be involved in creative development, marketing and merchandising, with Takara, the poeple who actually make the toys, will have a development role.

The full press release from Hasbro can be found here.

Look who’s back…

Written by admin on January 26, 2004 | Energon,Hasbro,News,Toys |

tformers.com has but up an image of the most recent ToyFare cover, showing an eighties revival, featuring GI Joe, He-Man and Transformers. There is an Energon figure on the cover. Doesn’t it look familiar? Click (here comes my first foray into the world of HTML. Wish me luck) here

Ol’ one eye is back!!

Written by admin on | Energon,Hasbro,News,Toys |

The cover of the latest issue of Toyfare magazine has a picture of a new energon figure that looks very reminiscent of that one eyed (but very popular!) freak, Shockwave. This could be the rebirth of one of the best Decepticon characters of all time so keep your eye(s) peeled!!

Price fixing cost Argos and Littlewoods dear on Hasbro toys!

Written by admin on February 19, 2003 | Armada,Hasbro,News,Toys |

Retail giants Argos and Littlewoods have been fined a record £22.5m by the UK’s trading watchdog for fixing the price of toys and games. Argos, Littlewoods, with manufacturer Hasbro, entered into agreements to fix the prices of Hasbro toys and games between 1999 and May 2001, breaching competition rules, the Office of Fair Trading said.

Argos was fined £17.3m ($27.5m) reflecting its high turnover, and Littlewoods was fined £5.4m.

Hasbro, however, was granted full leniency because it provided crucial evidence that initiated the investigation and had its potential penalty of £15.6m waived, the OFT said.

Both Argos and Littlewoods rejected the ruling and said they would appeal. This could mean that Hasbro’s relationship with both Argos and Littlewoods could be irreparably damaged, which would be bad news for Transformers in the UK.

Read the full story over at BBC.co.uk

Full report from the Toy Fair in ExCel, London

Written by Darren 'Starscream' Jamieson on February 7, 2003 | Hasbro,News | Tags: ,

We popped down to ExCel, London last week for the Toy Fair. We chatted to Hasbro, Cards Inc and played with lots of Transformers that aren’t available yet. We also snapped some great photos of the toys we played with. Check out what happened here.

Armada Jetfire at ActionFigureXpress

Written by Darren 'Starscream' Jamieson on February 4, 2003 | Armada,Hasbro,News,Toys | Tags: ,

ActionFigureExpress have just told us that they’ve got the Armada Jetfire in stock. Check out Jetfire here.

News from Toy Fair 2003 in ExCel – London

Written by Darren 'Starscream' Jamieson on January 29, 2003 | Armada,DVD,Generation One,Hasbro,News,Toys | Tags: , , , ,

This is just a quick note to keep you abreast of things; we’ll have a full feature article up on the site as soon as the photos are developed.

I popped down to the UK Toy Fair in ExCel (London) today to see what Transformers we can expect to see in our shores this year. I spoke to Hasbro about Armada and G1 reissues and the news is surprisingly bright. They had reissues of Optimus Prime, Starscream, Ultra Magnus and Hot Rod, all of which we can expect to see in the UK at some point before Christmas.

Most of their Transformers display was centred around Armada though. The Armada Optimus Prime looks superb, and actually transforms himself. Now that’s lazy.

I spoke to CardsInc about the Generation One sticker album, and that will be out this year in all good newsagents around March/April time.

There are more surprises to come, and loads of great photos so stay tuned. The Toy Fair is now moving on to Germany, and then to New York so our American cousins can catch up on what we’ve already experienced.

Ha!

Starscream Re-Issue at ToysRus.com/Amazon

Written by Darren 'Starscream' Jamieson on January 25, 2003 | Generation One,Hasbro,News,Toys | Tags:

Starscream has arrived at Amazon and can be bought now for $34.99. Check it out here

Hasbro UK’s response to our questions

Written by Darren 'Starscream' Jamieson on May 27, 2002 | Hasbro,News | Tags:

Hasbro have sent TheTF.Net an e-mail responding to our questions about Transformers toys in the UK. If you need reminding about the whole thing, check out the article here. Hasbro have responded with some great news that should bring smiles to us all.

Dear Collector

Transformers – Robots In Disguise is still in its infancy in the UK having only been launched in January 2002. It is a global brand for Hasbro and with product being developed in the US, the UK tends to run 6-12 months behind that of the US. Hasbro UK is committed to building the Transformers brand here in the UK and has the intention of running all the US developed lines, so Transformers fans will be able to get the toys in due course.

Many UK retailers share Hasbro’s enthusiasm for the Transformers range and over the coming months more product will become available nation-wide.

You will be able to keep abreast of all the latest Transformers toys available by keeping an eye on Hasbro UK’s website – www.hasbro.co.uk.

Your views as Transformers fans are really important to us, so thank you for the interest you have shown.

Kind regards

Consumer Affairs
Hasbro Uk Ltd

Hasbro UK ask for your input

Written by Darren 'Starscream' Jamieson on May 15, 2002 | Hasbro,News | Tags: ,

TheTF.Net received an e-mail today saying that Hasbro UK want to know what the UK market is like in terms of Transformers releases. Do we want them? Well, do we? Check out this article now and let Hasbro know how much we want Transformers toys in the UK

Draven a UKer form the TFW2005 boards of transfandom.com contacted Hasbrow UK recently and got a reply, Hasbro UK wants to know how large the UK TF market is! We finally have a chance to convince them that there are enough of us to warrent full releases of TF lines! Please read on and then I would ask you to please send out a note in your newsletter so that we can get all the UK Transfans filling out the form asking Hasbro UK questions so that they understand that there are infact enough of us to warrent releasing loads of TF’s over here so that we don’t have to pay stupid import prices anymore!!!!

Quoted from Draven of TFW

OK. As most of you UK guys & gals know, a couple of days ago I sent this message to hasbro UK (via the feedback form on their website) regarding the lack of Transformers releases in the UK:

quote:
————————————————————————

——–

Dear Hasbro,
When are we in the UK going to get:
Transformers Armada
Transformers PVC figures
Transformers Robots In Disguise wave 2
Transformers Generation 1 re-releases
Anything new Transformers related at all?
It seems that the only things we get reach us anything up to a year or so after the US, and even then only in small quantities and even then NOT the entire line. People are paying a small fortune to get hold of some of these toys on import, especially the US Toys R Us exclusives. We have Toys R Us as well, you know, and if you think there’s no market for transformers in the UK, you’re VERY wrong, believe me.
PLEASE give us a break. If people will pay a lot for imported Transformers, they’d definitely pay YOU if you release them here…
————————————————————————

——–

I posted earlier on today that I’d had no reply and I really wasn’t surprised. Well, about 10 minutes ago, I received a telephone call from a very nice young lady from HASBRO, regarding my questions. I explained all about the situation here (US market getting G1 rereleases, PVC, exclusives, possibly Fort max, and Armada whilst we have RID wave 1 and nothing else at all). She said they saw the message and were concerned about it, as it was (believe it or not) among only a handful they have had. And she wanted to know exactly how big the market for Transformers is here. So I told here, and she seemd genuinely surprised by the answer. In fact, I got the distinct impression that Hasbro UK actually have NO IDEA how many of us want these things. I explained to her about how a large amount of Transfans have collected for a VERY long time, and how a lot of us are rampant completists. I explained to her that many of us pay overinflated prices for imports, and pointed out to her that Hasbro don’t get any of that markup themselves.
Then I asked her whether it would be a good idea for others to do what I did, and contact them using the feedback form on the website. She said yes; apparently, your words are far more likely to be seen and noticed if you use that form, rather than email them.

So there you have it, Brits; go to http://www.hasbro.co.uk/template/no_menu_askhasbro.asp
and ask away. Keep it polite, well worded and civil though. If you start calling them all the names under the sun in your messages, they’ll just delete them. We have nothing to lose here, people, and a HELL of a lot to gain. We have to convince Hasbro UK that there is a demand for Transformers over here,
or they’ll keep dribbling out US overstock to us forever.

So, to paraphrase BM Megatron:
And now, UK Transfans…

IT’S YOUR TURN.

End of Quote.

– Jon Hudson
– Vector Sigma of the TFW2005 and TFGEN3.com boards

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