YOU CAN QUOTE ME ON THAT

SONY BMG MUSIC ENTERTAINMENT POLLS TRANSFORMERS FANS ON THEIR FAVORITE LINE FROM TRANSFORMERS THE MOVIE

Voting Open On The Official Web Site For TRANSFORMERS THE MOVIE 20TH ANNIVERSARY SPECIAL EDITION DVD Which Hits Retail November 7th

New York, New York, August 22, 2006 � The home entertainment group of SONY BMG Music Entertainment once again is reaching out to TRANSFORMERS fans around the world in preparation for the November 7th release of TRANSFORMERS The Movie 20th Anniversary Special Edition DVD.

Beginning today, fans can log onto www.TRANSFORMERSthemovieDVD.com and vote for their favorite quote from TRANSFORMERS The Movie. Fans will be able to cast their vote all week, choosing among a selection of memorable lines. The winning quote will be revealed Tuesday, August 29th as part of �TRANSFORMERS Tuesday� � and the release of the TRANSFORMERS The Movie 20th Anniversary Special Edition DVD.

Every Tuesday, new information regarding the 20th Anniversary Special Edition DVD will be posted on www.TRANSFORMERSthemovieDVD.com. Fans will be able to keep tabs on all of the happenings with this special DVD, including details about the exclusive footage and interviews and other spectacular materials that will be included on this title.

For the 20th anniversary edition, Sony BMG Home Entertainment completely re-mastered and color-corrected the film and will present Optimus Prime, Megatron and the rest of the star-studded Autobots and Decepticons in true splendor through three distinct versions 16×9 Widescreen presentation, the Autobot Matrix of Knowledge presentation featuring trivia and fun facts about the movie itself; and a full-screen edition.

To further commemorate the 20th anniversary of the film, SONY BMG is providing fans with some extra-celebratory content that lets them track back to the true origins of the TRANSFORMERS, including original commercials for the toy line and movie.

Sony BMG Home Entertainment is expanding the DVD�s collectibility to the packaging itself. The company has commissioned fan-favorite artist Don Figueroa to create the imagery for a special �transforming� cover.

TRANSFORMERS The Movie features the voice of Orson Welles in his final role, as well as stars Eric Idle, Judd Nelson, Leonard Nimoy, Casey Kasem, Robert Stack, John Moschitta, Peter Cullen, and Frank Welker. The DVD also features a winning soundtrack featuring the iconic theme “The TRANSFORMERS” performed by Lion, and the popular “The Touch,” performed by Stan Bush. The movie, set in 2005, chronicles the efforts of the heroic Autobots to defend their home of Cybertron from the evil Decepticons and Unicron, a huge robotic creature that devours planets.

For more information on TRANSFORMERS The Movie 20th Anniversary Special Edition DVD log onto www.TRANSFORMERSthemovieDVD.com

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

The second cover for Sony BMG’s Transformers The Movie DVD has been revealed, thanks to TFW2005.

SONY BMG Music Entertainment have announced that they are releasing a 20th Anniversary edition of Transformers The Movie in November 2006. Here is the full press release

SONY BMG MUSIC ENTERTAINMENT USHERS IN A NEW ERA OF TRANSFORMERS-MANIA WITH TRANSFORMERS THE MOVIE 20TH ANNIVERSARY SPECIAL EDITION DVD

Icons OPTIMUS PRIME and MEGATRON Star in Special Edition DVD to Hit Retail Shelves This Holiday Season

New York, New York, May 30, 2006 – When MEGATRON said, �It�s over Prime,� he had it all wrong. This fall, the home entertainment group of SONY BMG Music Entertainment pulls out all the stops for the 20th Anniversary of the pop culture phenomenon and original theatrical release, TRANSFORMERS The Movie with an explosive special edition DVD.

The new DVD marks the return of the out-of-this world animated big screen bonanza that catapulted the likes of OPTIMUS PRIME, MEGATRON, STARSCREAM, SOUNDWAVE and even the DINOBOTS into pop culture icons. The TRANSFORMERS The Movie 20th Anniversary Special Edition DVD will be packed with premium features and behind-the-scenes footage developed with input by and for TRANSFORMERS fans across the country.

TRANSFORMERS The Movie 20th Anniversary Special Edition DVD will tap into the huge, multi-generational TRANSFORMERS fan base. The special edition DVD will power into retail stores across North America in November 2006 — just in time for the holiday gift giving season.

�The TRANSFORMERS franchise continues to thrive across multiple platforms, and we are excited to celebrate this pop culture phenomenon with a compelling new DVD tribute,� said Jim Wilson, Executive Vice President, General Manager of Home Entertainment for SONY BMG. �By teaming with TRANSFORMERS fans, we have developed an exclusive product with premium content and special features that will be sure to attract fans of all ages.�

The 20th Anniversary Special Edition DVD includes never-before-seen footage, exclusive interviews, interactive games and collectible packaging. The film features the voice of Orson Welles in his final role, as well as stars Eric Idle, Judd Nelson, Leonard Nimoy, Casey Kasem, Robert Stack, John Moschitta, Peter Cullen, and Frank Welker. The DVD also features a winning soundtrack featuring the iconic theme “The TRANSFORMERS” performed by Lion, and the popular “The Touch,” performed by Stan Bush.

For more information on TRANSFORMERS The Movie 20th Anniversary Special Edition DVD log onto www.TRANSFORMERSthemovieDVD.com

To coincide with the special edition DVD release, this fall Hasbro will pay a special tribute to the rich history captured in the saga that is MORE THAN MEETS THE EYE with the TRANSFORMERS Classics line of figures. Available in November 2006, these new figures will feature updated versions of the first generation of TRANSFORMERS (or �G1�), inspired by the look and spirit of the original figures and characters.

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Hasbro

Hasbro (NYSE HAS) is a worldwide leader in children�s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Image 1

Image 2