The Hasbro toy fair collectors’ event in New York seems to have gone well this year. These events are always made more difficult by the fact that corporations are obliged to promote their products throughout the year. This means that those who attend the events run the risk of being less than overwhelmed by things they have already seen promoted in advertisements and so on. Hence toy companies have to be shrewd enough to keep some interesting details back before unveiling them at fairs.

2012 was the fifth year Hasbro chose to showcase its products in this way and it seems to be developing a winning formula. There was a lot to see and the company clearly has a busy year ahead. Transformers fans will be pleased to learn that a theme park construction will be opening in Universal Studios, as we reported last September. However, British fans may be even more interested in some toy-related news.

Bot Shots will be launched via an internet game on March 1 2012 and offline products will become available. At first glance, prices seem reasonable. In the United States, $5 will be the amount charged. A fan will be able to collect up to 44 small robot figures. Playing with them should be great fun because when the Bot Shots come into contact with one another all sorts of possibilities will open out.

Hasbro has put quite a lot of development into how the Bot Shots will be played. The outcome of battles will be determined via a process that may seem complex at first. However, this process will soon become second nature we’ve been assured.