A promotion by a Japanese firm, Lawsons, is under way ahead of Michael Bay’s new Transformers film, ‘Transformers Darkside Moon’ (as it is known in Japan). People who buy a 3D ticket to see the new film can also get the chance to buy a limited edition Prime Black toy. The toy, that is a re-release of a previous model, has a few differences to the first one. The price for one of the toys and a ticket to go and see the film in Japan will be around fifty pounds – sounds like a bargain!

The Promotion which the firm started on the 1st May is going to carry on running until the 28th of July; the day before the film premieres in Japan.

The figure is a repaint of the of the Transformers Hunt for the Decepticons Voyager Optimus Prime. According to the silhouette of the figure, this exclusive figurine is going to have the blades fitted instead of the battle hooks. The battle hooks were an exclusive to Japan the first time that this figure was released, while all other models outside of the country had the blades.

Lawsons is also doing a separate promotion where they will include a loop strap for handheld gaming devices or mobile phones and similar electronic gadgets. That is separate of the exclusive figure promotion and will be available until June 30th.

The film, which is titled “Transformers Darkside Moon” in Japan is due to go on general release on the 29th July and is suspected to be a huge film summer blockbuster worldwide.