Fast food chain Burger King has signed a 3 picture deal to offer promotional toys for the movies: Star Trek, G.I. Joe and Transformers Revenge of the Fallen.
The details of the Transformers toys offered by Burger King are:
TRANSFORMERS: REVENGE OF THE FALLEN
Transform Your Way(TM): Starting June 22, fans can look forward to the Transformers: Revenge of the Fallen promotion, which will give guests the chance to take home a range of prizes, from $1 million cash to a 2010 Chevrolet Camaro to movie passes and instant-win food items like the CROISSAN’WICH(R) and WHOPPER(R) sandwich. As part of the Transform Your Way(TM) scratch-and-win game, game pieces will be available on specially marked menu items. BURGER KING(R) will also give guests a second chance to win at bktransformers.com, where consumers can navigate interactive online applications to enter daily for a chance to win $10,000.
New BK BBQ DOUBLE STACKTICON(TM) sandwich: The BURGER KING(R) menu will undergo a transformation with this new sandwich. Available for a limited time only for a suggested retail price starting at $2.79 the Transformers-inspired burger allows guests to stack multiple burger patties, bacon, sauce and cheese similar in theme to the “combining” of Transformers characters in the upcoming film.
Advertising by film director Michael Bay: Blockbuster director, Michael Bay, directed the national kid’s television advertising spots that will turn the BURGER KING(R) dining experience on its head. In addition, each BK(R) Kids Meal will come with one of eight Transformers toys that bring the beloved characters and vehicles from the movie to life.
This deal between Burger King and Paramount represents the first movie merchandise deal for Paramount that stretches across more than one movie franchise. LeeAnne Stables is the executive VP for marketing for Paramount. She states:
Burger King has been an excellent partner for us because of the volume of customer traffic.
Burger King and Paramount have enjoyed partnerships before, on the 2007 movie Transformers and 2008’s Iron Man.
The best news yet for Transformers fans is that Transformers 2 director Michael Bay is set to direct a special Burger King advert for Transformers. This ensures that the TV spot for BK has the same style as the much anticipated movie, Transformers Revenge of the Fallen.
