Thanks to our favourite brand, Hasbro have experienced higher-than-expected second-quarterly profits of $37.5 million (£18.8 million) up from $4.8million a year ago with sales of products having risen 13 percent to $784.3 million. This was mainly down to film tie-ins with Transformers and Indiana Jones.
The especially good news is that outside North America, sales are up 15 per cent to $293.7 million, showing that there are fans outside Hasbro’s home continent. It also probably had something to do with the weak US dollar.
