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Hasbro toy fair shows it’s hard to please everyone

Written by Darren 'Starscream' Jamieson on February 13, 2012 | Hasbro,Toys / Action Figures |

There was a lot going on at the recent Hasbro Toy Fair Collector’s Event in New York. Many people were very impressed by the wide range of interesting toys. Some fans can barely wait for the release dates to arrive. However, there were some observers who were less easy to win over. They noticed that Hasbro has not pushed ahead on the American front, with all the Transformers figures associated with the movie ‘Transformers: Dark of the Moon.’

To their credit, Hasbro was open about this development. They stated to the media that unfortunately Wheeljack, Ratchet and Bumblebee Deluxe models would not be made available in the United States. More positively, they will be obtainable in Canada and Asia. As long as they are available somewhere in the world, dedicated fans will track them down.

However, it is apparent that there was not as much US demand for these items as one might have thought and hoped. Indeed, some unreleased toys such as Human Alliance Soundwave have been cancelled. It might be that the American market is being adversely affected by the tendency for people to desire online games.

Perhaps Hasbro has found it hard to shift some toys when they have had smallish roles in a big movie. However, it is hard to be pessimistic after what was ultimately an entertaining and interesting toy fair. Transformers fans have a lot to look forward to and here in Britain we will certainly not get too downhearted over a glitch on the other side of the pond.