The Reign of Starscream writer Chris Mowry has posted on his blog about a proposed viral marketing campaign that would have promoted the series.

But because with most things (simply not enough time) we had to scrap it. What was funny is that here in the States, 2008 is an election year. At IDW, we’ve got this series that focuses on Starscream and then All Hail Megatron. So the thought was that we’d be able to have these two characters and people could vote throughout the year on who their favorite Decepticon leader would be. At the end, that character would get some kind of exclusive artwork or something along those lines.

He has posted one of the pieces of artwork that would have been used, on his blog.