Sell me the Answer is a new Sky 1 game show where contestants are asked questions for money, and if they don’t know the answer (as seems they mostly don’t) they can ask members of the audience to ‘sell them’ an answer for an agreed portion of their prize pot.

Everyone in the audience always seems to know the answer and the contestant must choose who they want to sell them answer, as in who looks like they really know it. They then haggle for 30 seconds on a price, which could be £100 or £10,000, depending on the size of the prize pot, for if the question is answered incorrectly, the contestant walks off with nothing.

All clear?

Today there was a Transformers question for several thousand pounds. The question, who is the leader of the Autobots, perplexed the contestant, a student, and he picked the nerdiest looking guy from the audience who offered to give him the complete history of Transformers.

The good thing about this is that the nerd, and he was, genuinely knew the answer, yet many people claim they do when they have no idea, and are happy to take the money from the contestant without giving them any useful answer in return.

It’s a good quiz show, but very harsh on contestants.