Hasbro has updated Transformers.com with a detailed preview of the first wave of Transformers: Animated toys. There is also a date for the first set of Animated Deluxe, Voyager and Optimus vs Megatron: The Battle Begins toys, out on 22nd June in the USA.
Transformers-themed pub could be Britain’s Best Home Bar
A Transformers-themed pub is in the running to be crowned Britain’s Best Home Bar, in a competition being run by Liberty Games. The winning bar, chosen… [more]


TFNation 2019 Transformers Convention Review
This last weekend saw yet another Transformers convention take over the Metropole Hilton, in Birmingham. These weekends have become a staple of my summer… [more]


Annual Transformers Forum Meet Tour
Every year, since 2011, the nerds from TheTF.Net forum (now a Facebook group, because running a forum proved too much like hard work) have met for a weekend… [more]


Our 2019 Forum Meet took place this weekend, in Cardiff
This weekend saw our annual forum meet being held in the Welsh capital of Cardiff. Each year we meet in a different town or city in the UK, alternating… [more]


Video Footage from Transforce in 2001
Almost 18 years ago (crikey, has it been that long?) we wrote a review of our visit to Transforce in August 2001. It was a seriously hot day, but a great… [more]


Hasbro Press Release: Transformers Movie Premium Series
Hasbrop have rolled out their latest press release with details on the Transformers movie Premium Series set of figures.
TRANSFORMERS Movie Premium Series Rolls Out to Retail!
Continuing in Spring ’08, TRANSFORMERS fans will be able to get the ‘best of’ TRANSFORMERS Movie characters in Deluxe, Voyager and Leader classes at retail! These characters all feature premium deco treatments and finishes and silver foil packaging to create the ultimate collectible movie figures.Transformers Movie Premium Series DELUXE CLASS (SRPs: $9.99)
Premium Series BARRICADE
Keeping his armor polished and his vehicle mode looking sharp, Premium Series BARRICADE is hoping that MEGATRON will return again soon to lead the DECEPTICONS to glory. In the meantime, BARRICADE has made some changes to his vehicle mode in order to blend in better and bide his time till MEGATRON’s hopeful return.Premium Series AUTOBOT JAZZ
Since getting off-lined by DECEPTICON BRAWL, AUTOBOT JAZZ has worked with IRONHIDE to upgrade his endoskeleton reinforcements and has kept his vehicle mode absolutely pristine. Something about getting so badly damaged made him care even more than he used to about looking good.Premium Series BUMBLEBEE
Ever since the final battle against the DECEPTICONS, BUMBLEBEE has been meticulous about his appearance. With Sam’s help he immediately buffed out every scratch in his finish for a premium sales-room shine. But don’t let his premium finish fool you because BUMBLEBEE is always ready for battle against any DECEPTICON enemy with his new battle mask head sculpt.Transformers Movie Premium Series VOYAGER CLASS (SRPs: $19.99)
Premium Series IRONHIDE
With the war finally over, IRONHIDE is free to return to the simple, easy life he knew before. Captain Lennox has been kind enough to lend him some space in his barn to store the crates containing his weapons collection. In return for IRONHIDE watching over his family while he is away on duty, Lennox keeps the old AUTOBOT warrior in perfect condition.Premium Series BLACKOUT
The only goals BLACKOUT ever had were to serve MEGATRON, fight for DECEPTICON dominance and be the most perfect soldier he could. He follows orders without question, even to the point of self-termination and maintains himself and his weapons in pristine condition.Transformers Movie Premium Series LEADER CLASS (SRPs: $39.99)
Premium Series OPTIMUS PRIME
OPTIMUS PRIME now travels the streets of Earth in his super-detailed Semi vehicle mode searching for MEGATRON and his evil DECEPTICON forces. As OPTIMUS PRIME enters the battlefield he is prepared to engage in close combat with his new energy sword and Movie accurate head sculpt.Premium Series MEGATRON
As MEGATRON reboots to full awareness from the melting ice that has kept him prisoner for ten thousand years, he is prepared to seek revenge for every indignity to which he has been subjected. With his movie accurate detail, MEGATRON is ready to destroy all who stand in his way and finish the battle against those pesky AUTOBOTS!
Official Images of Transformers Universe Figures
Hasbro have updated their Transformers Universe website with official colour images ofDeluxes Prowl, Tankor and Sunstreaker, Ultra Onslaught and Robot Heroes 2 packs.
Launching in Fall ‘08, Hasbro will introduce TRANSFORMERS Universe, a new ‘world of’ TRANSFORMERS segment that celebrates the nearly 25-year heritage of the brand. The Universe segment will include Robot Heroes and Legends, Deluxe, Voyager and Ultra classes. Inspired by the look and spirit of the original figures, the TRANSFORMERS Universe line will feature realistically-styled versions of classic TRANSFORMERS characters. Advances in design and technology has allowed us to bring the most beloved characters to today’s TRANFORMERS’ kids, while giving fans a chance to relive their childhood with the most realistic AUTOBOTS and DECEPTICONS figures available.
Transformers Collector’s Club Topspin Photos
This years club exclusive from the Transformers Collector’s Club, Topspin, has had final photos uploaded onto their website.
The figure is availble to any member who has an active membership by 16th March and is the fourth out of five figures that make a gasult.
Toy Fair USA: Day 2 Update
Here are some more updates from Toy Fair in New York, from the many US based fan sites:
TFW2005
Arcee
Ratchet
Ironhide
Grimlock Bust
Hot Rod & Unicron stature
Revoltech Hot Rod Rear View
Revoltech Starscream
Transformers Cushions! Available in Autobot and Decepticon styles!
Allspark
New York Toy Fair 2008: We’re Not Through Yet
TFormers
ToyNewsi.com!
Toy Fair USA: Day 1 Update
Yesterday was the first day of the New York Toy Fair, and unlike the British one earlier this month, pictures are allowed (which means the USA people get a first look). Here is a list of galleries and reports from the first day:
Tformers
Official Deluxe Gallery
Official Voyager Gallery
Leader class Megatron and Roll Out Command Optimus Prime
Battle Begins DVD 2-pack
Animated Activators (Figures with spring-loaded transformation)
Animated Bumper Battlers (Like Cyber Slammers)
TFormers Gallery
TFW2005
Universe Deluxe Galvatron Robot Mode
Universe Deluxe Galvatron Tank Mode
Seibertron
Official Pictures of Animated Jazz and Oilslick!
Toy Fair 08 Galleries
Thanks to forum member Protoform X for links to some of the galleries.
Star Wars Transformers for 2008
An official update on StarWars.com has revealed the next wave of Star Wars Transformers in 2008 from Hasbro. They have 18 planned so far.
Star Wars Transformers Assortment (Approximate retail price: $14.99; Ages 5 and up; Available: July 26, 2008) Heroes and villains from Star Wars become toys that are MORE THAN MEETS THE EYE in the marriage between two of the universe’s most powerful properties: Star Wars and the Transformers brand. A total of 18 Star Wars Transformers figures will be available in 2008.
Hasbro Reveals Full Transformers Universe & Movie Toy Lines
Another Press Release from Hasbro, but this time on the Transformers Universe and Transformers Movie Allspark Battles toylines:
NEW 2008 TRANSFORMERS TOYS DELIVER “MORE THAN MEETS THE EYE” EXPERIENCE FOR FANS OF LAST YEAR’S BLOCKBUSTER MOVIE
Both Kids and Collectors Will Love New Line-Up of ‘ROBOTS IN DISGUISE’PAWTUCKET, R.I., (February 2008) – In 2008, Hasbro will build on the buzz generated by last year’s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments.
This Spring, fans of the blockbuster TRANSFORMERS movie, can find new versions of their favorite big-screen characters as well as all-new characters in the TRANSFORMERS MOVIE ALLSPARK POWER segment. The ALLSPARK POWER theme brings new TRANSFORMERS characters to life and gives existing characters more power for kids of all ages. Also, new assortments include MOVIE SCREEN BATTLES and ALLSPARK BLASTERS that enable kids and fans to relive their favorite scenes from the film again and again.
In the Fall, Hasbro will introduce Transformers Universe, a new “world of” Transformers segment that celebrates the nearly 25-year heritage of the brand. The Universe segment will include new Classics assortments, as well as Robot Heroes. Inspired by the look and spirit of the original figures, the Transformers Universe Classic line features all new, realistically-styled versions of classic TRANSFORMERS characters. Advances in design and technology allow Hasbro to redesign some of the most beloved characters for today’s kids, while giving fans a chance to relive their childhood with the most realistic AUTOBOTS and DECEPTICONS figures available.
TRANSFORMERS universe products
Universe CLASSICS Deluxe assortment
(Approximate Retail price: $9.99; Ages: 5 & up; Available: Fall)
Fans of all ages will enjoy these realistically-styled vehicles and key characters from all parts of the Transformers lore. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles.Universe CLASSICS Ultra assortment
(Approximate Retail price: $26.99; Ages: 5 & up; Available: Fall)
Only the newly designed ULTRA scale is big enough to hold POWERGLIDE and ONSLAUGHT! Featuring all new molds, lights and sounds in both modes, these Ultra scale figures provide action packed play for TRANSFORMERS fans of all ages.Universe Robot Heroes
(Approximate Retail price: $5.99; Ages: 3 & up; Available: Fall)
ROBOT HEROES also pays tribute to the rich history of the TRANSFOMERS brand. This cute, exaggerated-form style of TRANSFORMERS will highlight favorite characters from various TRANSFORMERS lore including G1 and BEAST WARS. A total of ten 2-packs will be released this Fall.TRANSFORMERS MOVIE products
MOVIE SCREEN BATTLES
(Approximate Retail price: $19.99; Ages: 5 & up; Available: Now)
Capture memorable moments from the film with the MOVIE SCREEN BATTLES! These movie scene battle packs include everything fans need to recreate the most intense, dramatic scenes from the TRANSFORMERS movie. Each pack includes a fully converting deluxe scale figure and several molded characters that are either human or TRANSFORMERS characters from the live-action movie. The action figures come packaged in battle-ready stances and surrounded by battle scene images from the movie.TRANSFORMERS MOVIE DELUXE assortment
(Approximate Retail price: $9.99; Ages: 5 & up; Available: Now, with additional waves through Spring 2008)
The fun and excitement continue with the 2008 ALLSPARK POWER assortment of deluxe figures based on the TRANSFOMERS Movie. Through an updated new paint scheme, on-screen favorites such as BUMBLEBEE, will have ALLSPARK POWER running through their veins. The assortment also features newly-created TRANSFORMERS characters such as STOCKADE and LANDMINE. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles.TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail price: $39.99; Ages: 5 & up; Available: Now
OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in these Leader scale figures, which feature lights and sounds in both vehicle AND robot mode. Figures include ALLSPARK POWER versions of NIGHTWATCH OPTIMUS PRIME and DEEP DESERT BRAWL. New premium deco versions of OPTIMUS PRIME, with an all new head and sword sculpt, and MEGATRON, will also be available.ALLSPARK BLASTER assortment
(Approximate Retail price: $19.99; Ages: 5 & up; Available: March 2008)
Finally, electronic blaster play is MORE THAN MEETS THE EYE! The new Ratchet and Bumblebee blasters come with electronic lights and sounds that mimic the conversion from arm to blaster — just like the characters in the 2007 blockbuster movie. One pull of the trigger and the blasters change from one mode to another, making AUTOBOT-in-training kids ready to battle the DECEPTICONS in a snap.In addition to the product listed above, HPG, the licensing division of Hasbro, alongside more than 230 licensees supporting the TRANSFORMERS brand, continue to launch highly innovative and hip lifestyle goods into the global market in a multitude of product categories including apparel, electronics, publishing, food and beverage, paper products, domestics, health and beauty, and cards/stationery. Additionally, the TRANSFORMERS ANIMATED licensing program is well underway, as HPG is working with more than 50 companies to bring goods to market in 2008
About TRANSFORMERS
First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors.For more information on Hasbro’s TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.
About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
Hasbro “Rolls Out” New Transformers: Animated Toys
Hasbro have issued a press release about the Transformers: Animated toy line and what will be appearing at the New York Toy Fair and that they are working with 50 companies to bring other Transformers: Animated merchandise.
HASBRO “ROLLS OUT” LINE OF TOYS BASED ON CARTOON NETWORK’S NEW ANIMATED TRANSFORMERS SERIES
TRANSFORMERS ANIMATED action figures and toys engage a new generation of young fansPAWTUCKET, R.I., (February 2008) – The TRANSFORMERS brand returns to its origin as an animated series in 2008 with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. And Hasbro helps kids take the excitement of the new series into the playroom with a full line of great new TRANSFORMERS products.
The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME and BATTLE BLASTERS, along with the SHIFT TECH OPTIMUS PRIME handheld game.
Co-produced by Cartoon Network Studios, the new animated series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The good-guy AUTOBOTS have an unlikely guide through Earth society … the brash, energetic 8-year-old girl named Sari Sumdac, who helps the robots establish a headquarters in an old abandoned auto parts plant and becomes an honorary AUTOBOT by enlightening the “ROBOTS IN DISGUISE” on such mysteries of Earth like mega malls, and basic ‘hanging out.’
TRANSFORMERS ANIMATED products
Supreme Assortment – Roll out Command Optimus Prime
(Approximate retail price: $49.99; Ages: 5 & up; Available: Fall)
This imposing action figure is the largest incarnation ever of the AUTOBOT leader OPTIMUS PRIME. Equipped with “Auto-Spin Conversion Technology,” ROLL OUT COMMAND OPTIMUS PRIME begins to morph from vehicle to robot as he rolls along the floor. The AUTOBOT leader comes to life with a moving mouth, sounds, and speech from the cartoon. Also included is a toy replica of the double-bladed power axe seen in the TRANSFORMERS ANIMATED series.TRANSFORMERS ANIMATED LEADER assortment
(Approximate retail price: $39.99; Ages 5 & up; Available: June 22, 2008 followed by an additional wave in the Fall)
These larger-than-life ROBOTS IN DISGUISE help kids recreate the fun, energy and excitement they experience from watching Transformers: Animated on the Cartoon Network. Featuring a variety of the show’s most exciting characters, the Animated LEADER robot figures have working lights and sounds and morph into cool vehicles. Featured characters in this assortment include Bulkhead, Megatron, and Ultra Magnus.SHIFT TECH OPTIMUS PRIME GAME
(Approximate retail price: $19.99; Ages: 6& up; Available: June 22, 2008)
An interactive TRANSFORMERS ANIMATED gaming experience, this handheld game features multiple levels that allow players to explore the world of the new TV series first-hand. With one fluid motion, players can change the shape of the game controller and instantly go from robot-mode to vehicle-mode on screen or visa versa. The SHIFT TECH OPTIMUS PRIME game features 15 games and a database of key TRANSFORMERS robots from the show.POWER BOTS ASSORTMENT – CYBER SPEED BUMBLEBEE.
(Approximate retail price: $19.99 ; Ages: 4+; Available: Fall)
Designed to enable easy play for younger fans, CYBER SPEED BUMBLEBEE is a 12-inch robot-only version of fan favorite character, BUMBLEBEE and features robot stomping sounds, battle sounds and phrases! CYBER SPEED BUMBLEBEE stomps and then rolls on his back in one easy step.TRANSFORMERS ANIMATED OPTIMUS PRIME VS. MEGATRON: THE BATTLE BEGINS TWO PACK WITH DVD
(Approximate retail price: $19.99; Ages: 5 & Up; Available: June 2008)
Designed to introduce kids to the new world of Transformers: Animated, this two-pack includes OPTIMUS PRIME and MEGATRON figures posed in battle-ready action stances with over-sized weapons. Also included is “The Battle Begins” DVD that allows kids to preview the new cartoon and become familiar with the expanded TRANSFORMERS fantasy.TRANSFORMERS ANIMATED DELUXE and VOYAGER assortments
(Approximate retail price: $9.99 and $19.99 respectively; Ages: 5 & Up; Available: June 22, 2008, with additional waves throughout 2008)
Figures in the TRANSFORMERS ANIMATED DELUXE and VOYAGER assortment feature character conversion that mirrors conversions in the new TRANSFORMERS ANIMATED series. Both assortments feature a variety of characters with exciting battle weapons and firing projectiles.BATTLE BLASTER: Optimus Prime
(Approximate retail price: 34.99; Ages: 5 & up; Available: Fall)
This next generation of Battle Blasters allows you to bring Optimus Prime to life. A seamless conversion from vehicle mode to signature weapon, BATTLE BLATER OPTIMUS PRIME not only features electronic lights and battle sounds in both vehicle and blaster mode, but it also has speech direct from the animated series.In addition to the product listed above, HPG, the licensing division of Hasbro, alongside more than 230 licensees supporting the TRANSFORMERS brand, continue to launch highly innovative and hip lifestyle goods into the global market in a multitude of product categories including apparel, electronics, publishing, food and beverage, paper products, domestics, health and beauty, and cards/stationery. Additionally, the TRANSFORMERS ANIMATED licensing program is well underway, as HPG is working with more than 50 companies to bring goods to market in 2008
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
SDCC Exclusive Classics Nemesis Prime?
Malaysian retailer Toy Workers has put up a listing for the nextSan Diego Comic-Con Exclusive figurw from Hasbro. The figure being rumoured is Transformers Classics Nemesis Prime, a black recolour of Classics Optimus Prime.
The figure that is selected is often very popular with fans and this year seems to be no different.