We now have no less than three videos to download for the new Transformers video game, this latest one features dialogue in ENGLISH from the Transformers. Check it out here.
Auto Assembly 2009 Early Bird Ticket Discounts Extended!
With only a week to go before the early bird discounts run out on tickets for Auto Assembly 2009 and tickets rise to their full prices, we can announce… [more]
Tyrese Gibson still can’t believe his luck at being cast in Transformers
Star of Transformers and Transformers: Revenge of the Fallen, Tyrese Gibson, is naturally excited about being part of the movies, but still can’t get… [more]
Megan Fox not on the market again?
Bad news fellas, it seems the most beautiful woman in the world (after Arcee of course), Megan Fox, is not on the market and in the hunt once again for… [more]
Transformers 2 – Transformers Revenge of the Fallen – Trailer
The first trailer for Transformers Revenge of the Fallen was removed from YouTube within hours, expect this one to last just as long! It's the full trailer… [more]
Gregg Berger To Attend Auto Assembly 2009!!
We've just been sent this press released from Simon and Sven from Auto Assembly, and it's big news. Get read for some Decepto-chop munching at AA this… [more]
ATARI TO BRING TRANSFORMERS ARMADA PRELUDE TO ENERGON TO PLAYSTATION�2
This Press release was made a while back, but we’ve only just discovered
it. It concerns Transformers Armada for PS2 in the UK.
ATARI TO BRING TRANSFORMERS ARMADA PRELUDE TO ENERGON TO PLAYSTATION�2
London, July 17, 2003 – Atari today announced plans to bring Hasbro Inc.’s
(NYSE HAS) TRANSFORMERS ARMADA, the enormously popular male action property to PlayStation�2 computer entertainment system with TRANSFORMERS ARMADA PRELUDE TO ENERGON. All the rage in the ’80’s, the TRANSFORMERS brand is as popular as ever with the top-selling TRANSFORMERS ARMADA toy line and comic book series, and Cartoon Network television series.Exclusively for the PlayStation 2, TRANSFORMERS ARMADA PRELUDE TO ENERGON is a revolutionary 3rd person 3-D action/adventure game. Players enter the world of TRANSFORMERS as they become one of three AUTOBOT robots and control their character’s every move and decision. The massive robots can explore numerous rich 3-D environments on foot or convert to vehicle mode for high-speed maneuvering. Players will battle DECEPTICON forces with an arsenal of weapons including cluster rockets, homing missiles and vortex cannons.
“We’re working diligently to develop a game that expands upon the TRANSFORMERS
ARMADA brand to deliver a truly unique experience with intense gameplay, vast
environments and an emphasis on combat,” said Andrew Carter, vice president
of product development for Atari’s Melbourne House. “Every massive environment
and character model will be delivered with an unprecedented level of visual
realism by harnessing PlayStation 2 system’s powerful graphics technology
and techniques – resulting in incredible rendering effects and absolute immersion
for players.”“TRANSFORMERS ARMADA PRELUDE TO ENERGON for PlayStation 2 is being developed
to deliver a deep interactive experience that will immerse players into a
rich, bold new TRANSFORMERS world,” said Nancy MacIntyre, vice president of
marketing for Atari USA. “TRANSFORMERS is a successful brand that continues
to thrive nearly twenty years after it was introduced and we are excited to
offer this highly anticipated title.”“Atari is a leader in interactive gaming and has the talent to bring the
world of TRANSFORMERS to life through a dynamic and engaging game that will
captivate fans of all ages,” said Tom Klusaritz, Vice President of Publishing
for Hasbro Consumer Products Worldwide, the licensing and promotions arm of
Hasbro.TRANSFORMERS characters are now armed with the ability to evolve as players
collect different types of MINI-CON robots that power-up character’s abilities.
MINI-CON characters possess a unique ability to make ordinary Transformers
characters extremely powerful and are desired by both the AUTOBOTS and DECEPTICONS.
The ultimate goal is to free the MINI-CON race, battle to defeat MEGATRON
warrior and his evil army of DECEPTICLONES to save the Earth from destruction.
26 extra screenshots for PS2 game
Atari have released an extra 26 screenshots for the Transformers PS2 game Transformers Armada Prelude to Energon. Check them all out here, as well as the game’s official fact sheet.
ATARI AND UNIVERSAL MOTOWN RECORDS GROUP ANNOUNCE JOINT MARKETING RELATIONSHIP
Atari’s TRANSFORMERS Video Game Hits Cross-Promotional Road with ReAlign/Universal New Band, DROPBOXBEVERLY, MA – April 12, 2004 – Highlighting the entertainment industry relationships that have become its hallmark, Atari, Inc. (Nasdaq ATAR) today announced an ongoing cross promotional collaboration with Universal Motown Records Group, which will tie-in ReAlign/Universal’s hot new band, DROPBOX, with Atari’s highly anticipated TRANSFORMERS video game for the PlayStation(r)2 computer entertainment system, based on Hasbro, Inc.’s popular TRANSFORMERS brand.
This marketing relationship will utilize both traditional and non-traditional marketing vehicles to support both the May 11 launch of the TRANSFORMERS game and the DROPBOX album release on April 13. The campaign will include the utilization of DROPBOX performance footage and the TRANSFORMERS game footage in the band’s forthcoming new video and Atari’s TV advertising spot; radio advertising, in addition to TV; online street teams; and live performances.
“The high level of collaboration between Atari and Universal Motown Records Group enables both companies to significantly extend the effectiveness and reach of their marketing efforts,” said Nancy MacIntyre, vice president of marketing for Atari. “DROPBOX and the TRANSFORMERS game are already generating significant buzz with their respective core audiences, and this partnership should serve to attract new fans to both.”
-more-
Atari / Universal Motown Records /Page 2
Elements expected to be included in this joint campaign include
- DROPBOX’s debut single, “Wishbone,” as well as the band’s recording of its version of the TRANSFORMERS theme song will be available in the game as un-lockable bonus tracks;
- DROPBOX’s new music video for “Wishbone,” shot by award-winning director, Nigel Dick, and produced by Quentin Tarantino’s production company, A Band Apart, will feature TRANSFORMERS game footage;
- A TRANSFORMERS brochure will be included in 1 million Universal Records music CDs;
- Atari’s TRANSFORMERS TV commercial will highlight the “Wishbone” sound track and portions of the band’s music video;
- DROPBOX will be included in Atari’s national print advertising campaign for the TRANSFORMERS game;
- The DROPBOX multi-city promotional radio tour will include mention of its tie-in with Atari’s TRANSFORMERS video game;
- Atari’s in-store TRANSFORMERS videos will feature DROPBOX’s “Wishbone” single and its version of the TRANSFORMERS theme song;
- Universal will develop and produce key account radio commercials which will include a TRANSFORMERS tag;
- A fully integrated on-air and online promotion with the FUSE music video network will include
o A live appearance by DROPBOX on the live daily show “IMX” that will also feature behind-the-scenes footage from the filming of the music video;
o An online campaign including the IMX “Daily Download” and a promotional contest;- Atari will include DROPBOX content on its TRANSFORMERS website located at www.atari.com/transformers and Universal will utilize online street teams and other online vehicles in support of the Transformers game and DROPBOX;
To kick off this relationship, DROPBOX celebrated with video game media at Atari’s TRANSFORMERS preview event in February. In anticipation of the formal agreement, public relations and promotional initiatives for the making of the DROPBOX music video featuring Transformers video game footage are moving forward as well as additional retail and consumer outreach.
“Atari and Universal Motown Records Group are respected industry leaders and it is fitting that such a collaborative effort comes from two such vanguards,” said Kojo Bentel, SVP of Strategic Marketing and Business
Development, Universal Motown Records Group. “Music has become a crucial element of the video game experience and DROPBOX’s raw, rock sound is a perfect fit for Atari’s TRANSFORMERS game.”Developed by Atari’s Melbourne House studio, the TRANSFORMERS game will be available worldwide on May 11, 2004. More information can be found online at www.atari.com/transformers
-more-
Atari / Universal Motown Records Partnership /Page 3
About Universal Motown Records Group
Universal Motown Records Group is a division of Universal Music Group, the world’s leading music company with wholly-owned record operations or licensees in 71 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company,
Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records,
Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury
Nashville, Mercury Records, Philips, Polydor, Universal Music Latino,
Universal Motown Records Group, and Verve Music Group as well as a
multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalog of music in the industry, which is marketed through
two distinct divisions, Universal Music Enterprises (in the U.S.) and
Strategic Marketing and Commercial Affairs (outside the U.S.). Universal
Music Group also includes eLabs, a new media and technology division.
Universal Music Group is a unit of Vivendi Universal, a global media and
communications company.About Atari
New York-based Atari, Inc. (Nasdaq ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hardcore, genre-defining games such as Driver(tm), Enter the Matrix(tm), Neverwinter Nights(tm), Stuntman(tm), Test Drive(r), Unreal(r) Tournament 2003, and Unreal(r) Championship; and mass-market and children’s games such as Backyard Sports(tm), Nickelodeon’s Blue’s Clues(tm) and Dora the Explorer(tm), Civilization(r), Dragon Ball Z(r) and RollerCoaster Tycoon(r). Atari, Inc. is a majority-owned subsidiary
of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit
www.atari.com.# # #
(c) 2004 Atari, Inc. All Rights Reserved.
TRANSFORMERS is a trademark of Hasbro, Inc. Used with permission. (c)2004 Hasbro. All Rights Reserved. Universal Motown Records Group is a unit of Vivendi Universal, a global media and communications company. “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.
Atari PS2 Transformers Game Website
The official Flash web site of the Atari PS2 Transformers game is now up. But be warned, the designers seem to believe 56K owners are a mythical creature that no longer exists. It takes an extraordinary amount of time to load each page without broadband, but is pretty snazzy non the less, just keep an eye on the pre-loader and turn your speakers on. Click here to view.
FREE Transformers PS2 Demo for UK fans
We Transformers experts at Atari are looking to whizz out playable demos of the Transformers videogame on Sony’s ‘PlayStation 2’ to all Transformers fans to give you the chance to play it before the official release in May. We have 1000 demos to send out to the first 1000 UK fans. All we want to know is if you live in the UK and what you love about Transformers… You’ll then receive a copy of the playable demo no later than 20th April 2004, before its May 14th release date.
Transformers’ features some of the most cutting-edge quality graphics you’ll ever witness in a videogame! You will be amazed! The demo level is huge and gives you the chance to play as the quickest of the three Transformers ‘Red Alert’ under Optimus Prime’s instructions.
What we need from you! Tell us who you are. Your full name and address and we’ll get the game out to you to play.
Enjoy!!! Give us some feedback on www.TheTransformers.Net
Optimus Kirton
Atari UK in association with www.TheTransformers.Net
To claim your FREE demo, enter your details here www.thetransformers.net/atari.asp
Transformers Directors Cut cover
The rerelease of Atari’s Transformers game in the UK is due for 2nd September (this Friday) and includes a ‘Making Of` documentary. It can be picked up for around £20. Here’s the not too interesting cover.
More Screenshots for Transformers Armada Prelude to Energon
We’ve used our video games connections and managed to track down yet more high res screenshots for the forthcoming Transformers Armada Prelude to Energon. You can see the screenshots below, and see larger verions of them on the special page we’ve made for the game here.
General BotCon 2007 News
Lots of BotCon 2007 events have occurred in the last 2 days and here is a nice long summary of info from it. There has been many panels from a range of different companies involved in Transformers, including Hasbro, Activision, IDW and Collector’s Club, award presentations and lots of new products unveiled.
IDW Panel – [1],
Activision Panel – [1],
Peter Cullen Q & A – [1]
Hasbro is also releasing a Podcast for poeple not at the event on Transformers.com.
Interview with Producer Callum Godfrey
QJ.net have managed to get an exclusive interview with Transformers The Game producer Callum Godfrey, who works for publsher Activision. Some questions have been answered before but some challenge Mr Godfrey.
“The next gen graphics are really something. The robots are incredibly detailed, full of inner workings and moving parts. The environments are large, and have to cope with all of the games destruction and interactive elements. I think we have pushed parts of the hardware pretty hard and on the graphics side when you think how many moving parts go in to making up a Transformation sequence then you can see how we might be getting close to that potential you mention.”
Based on early reviews, the Playstation 3, especially, has not been pushed graphically.
The full interview can be found here.
