Massive Inc., Microsoft’s in-game advertising company, has signed a deal with the largest 3rd party publisher, Activision Blizzard. 18 titles have been agreed to include ads in the Xbox 360 and PC versions of the games, including Transformers: Revenge of the Fallen, the unofficially announced but known to be coming game.
The type of ads you will see will depend on your worldwide location. Fans who have planned Burnout Paradise on Xbox 360 in the USA might have noticed Barack Obama’s presidential campaign ads on billboards throughout the city.
