Transformers-themed pub could be Britain’s Best Home Bar

A Transformers-themed pub is in the running to be crowned Britain’s Best Home Bar, in a competition being run by Liberty Games. The winning bar, chosen… [more]

Transformers-themed pub could be Britain’s Best Home Bar Transformers-themed pub could be Britain’s Best Home Bar

TFNation 2019 Transformers Convention Review

This last weekend saw yet another Transformers convention take over the Metropole Hilton, in Birmingham. These weekends have become a staple of my summer… [more]

TFNation 2019 Transformers Convention Review TFNation 2019 Transformers Convention Review

Annual Transformers Forum Meet Tour

Every year, since 2011, the nerds from TheTF.Net forum (now a Facebook group, because running a forum proved too much like hard work) have met for a weekend… [more]

Annual Transformers Forum Meet Tour Annual Transformers Forum Meet Tour

Our 2019 Forum Meet took place this weekend, in Cardiff

This weekend saw our annual forum meet being held in the Welsh capital of Cardiff. Each year we meet in a different town or city in the UK, alternating… [more]

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Video Footage from Transforce in 2001

Almost 18 years ago (crikey, has it been that long?) we wrote a review of our visit to Transforce in August 2001. It was a seriously hot day, but a great… [more]

Video Footage from Transforce in 2001 Video Footage from Transforce in 2001
 

Ultimate Optimus and Megatron merchandise!

Written by admin on October 11, 2007 | Generation One,News,Press Release |

We just received this press release from CardboardCutout.net concerning a new line of lifesize standees.

Ultimate Optimus and Megatron merchandise!

TRANSFORMERS are bigger than ever and CardboardCutout.net, under license from Hasbro Properties Group, will add Generation One Optimus Prime and Megatron to their range of life-size stars.

Due to launch before Christmas, these cardboard cutouts will stand at over six feet high and will feature exclusive artwork by Simon Williams, and coloured by Jason Cardy.

Helen Simm from CardboardCutout.net comments on the range;  “When considering the first range to produce as a license-holder, we chose TRANSFORMERS as it has a massively broad appeal fans and collectors, as well as 80s nostalgists � not to mention the new generations discovering the massively popular toy range!”

An official launch of the products is due soon, but CardboardCutout.net were keen to announce they will be unveiling how the cutouts will look at this weekend’s Auto Assembly (4th & 5th June ’05), where you’ll also be able to register your interest.

“The range will be a Limited Edition” says Helen. “If this run goes as well as we anticipate we will be looking to extend the range. Dinobots, anybody?”

CardboardCutout.net is the UK’s only specialists in life-size cardboard cutouts and you can find out more about them at www.cardboardcutout.net..  You can email them for more information, or to have your say, at transformers@cardboardcutout.net.

About the Hasbro Properties Group
The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPS is able to surround fans worldwide with consumer products that expand Hasbro’s
core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDYLAND, beyond the toy and game aisle, creating rich lifestyle experiences.

Auto Assembly 2005 Teams With Store4DVD For Cheap Online DVDs!

Written by admin on | Auto Assembly,Conventions,News,Press Release |

To help with fundraising for Auto Assembly 2005 to try and bring more voice
actors over for next years event, we have teamed up with online DVD retailer
Store4DVD to bring you a great source of cheap Region 1 DVDs…

We will be featuring adverts on the Auto Assembly website for Store4DVD and
when you click on these banner adverts and make ANY DVD or CD purchase from
them after following that link, Auto Assembly will receive a commission of 4%
on any sale. All of the money raised this way will go towards our guest fund
to try to help bring Wally Wingert back for next year’s event and possibly other
voice actors as well…!

Store4DVD have a massive range of over 30,000 Region 1 DVDs in stock as well
as Region 2 discs and CDs and they ship these FREE to anywhere within Europe.
They currently have almost 50 Transformers discs in stock including 30 Region
1 titles and as they are all shipped from within the UK, there are no worried
about customs charges. All the latest box sets are available and they even have
the Transformers The Movie soundtrack CD available!

Obviously, we know people are interested in other DVDs as well and they’ve
got a massive range of other titles including WWE, other animated titles and
a vast range of other sci-fi/fantasy shows so it’s worth checking them out and
if it’s not in stock you can pre-order anything in their list.

Sorry about the blantant plug, but if you do buy a lot of Region 1 DVDs anyway,
this could be a way of getting your discs, avoiding the risk of customs charges
AND helping us to get voice actors for next years Auto Assembly at the same
time!

The adverts will be on the Auto Assembly website from about 6 00 pm on Friday
18th June 2004 at www.autoassembly.org.uk to raise money for the event on 4th
June 2005. If you want more info or have questions about the event and we’ll
be posting updates and answering questions on the Transformers@TheMoon, Transformers.Net
and Auto Assembly forums. Alternatively, email us for more details.

Simon and Sven
Auto Assembly 2005

web – www.autoassembly.org.uk
email – enquiries@autoassembly.org.uk

forum – http://autoassembly.proboards7.com

WORLDS COLLIDE IN TRANSFORMERS ARMADA

Written by admin on | Comics,Dreamwave,News,Press Release |

Matt Moylan from Dreamwave sent us this press release

The TRANSFORMERS universe is about to unravel before your very eyes! TF masters Simon Furman and Don Figueroa (The War Within) reunite for Worlds Collide, a generation-spanning saga that starts this summer in TRANSFORMERS ARMADA #14.

It begins here…the ARMADA storyline that ALL TRANSFORMERS fans have been demanding! The MINI-CON OVER-RUN arrives with a dire warning for the ARMADA TRANSFORMERS Chaos is coming! And he’s right…big time! The walls between realities are starting to crumble, and from beyond come agents of darkness, all-too familiar faces bent on destruction and mayhem. But they serve an even greater power…one that even now has ARMADA OPTIMUS PRIME squarely in its sights!

Expect some very familiar faces to be popping up in ‘Worlds Collide’, says Furman, as an old enemy (or five) starts mixing it up on ARMADA Earth and CYBERTRON. We’re really going to be shaking up the ARMADA-verse over the next few issues, and all the safety catches are off. Expect big, epic, world-shattering stuff. Chaos is coming… and nothing will ever be the same again.?

But don’t forget about those elusive MINI-CONS, as the current lead-in storyline will give some hints about the role these tiny titans will have in Worlds Collide. In issue #13, we start to get a very clear indication that these guys have been holding back…in a big way. When ARMADA OPTIMUS PRIME disappears, and MINI-CON OVER-RUN appears, things escalate in a very big and bad way.

Worlds Collide starts in TRANSFORMERS ARMADA #14, on sale August 2002.

For more info on the upcoming story arc head to www.dreamwaveprod.com.

ATARI TO BRING TRANSFORMERS ARMADA PRELUDE TO ENERGON TO PLAYSTATION�2

Written by admin on | News,Press Release,Video Games |

This Press release was made a while back, but we’ve only just discovered
it. It concerns Transformers Armada for PS2 in the UK.

ATARI TO BRING TRANSFORMERS ARMADA PRELUDE TO ENERGON TO PLAYSTATION�2

London, July 17, 2003 – Atari today announced plans to bring Hasbro Inc.’s
(NYSE HAS) TRANSFORMERS ARMADA, the enormously popular male action property to PlayStation�2 computer entertainment system with TRANSFORMERS ARMADA PRELUDE TO ENERGON. All the rage in the ’80’s, the TRANSFORMERS brand is as popular as ever with the top-selling TRANSFORMERS ARMADA toy line and comic book series, and Cartoon Network television series.

Exclusively for the PlayStation 2, TRANSFORMERS ARMADA PRELUDE TO ENERGON is a revolutionary 3rd person 3-D action/adventure game. Players enter the world of TRANSFORMERS as they become one of three AUTOBOT robots and control their character’s every move and decision. The massive robots can explore numerous rich 3-D environments on foot or convert to vehicle mode for high-speed maneuvering. Players will battle DECEPTICON forces with an arsenal of weapons including cluster rockets, homing missiles and vortex cannons.

“We’re working diligently to develop a game that expands upon the TRANSFORMERS
ARMADA brand to deliver a truly unique experience with intense gameplay, vast
environments and an emphasis on combat,” said Andrew Carter, vice president
of product development for Atari’s Melbourne House. “Every massive environment
and character model will be delivered with an unprecedented level of visual
realism by harnessing PlayStation 2 system’s powerful graphics technology
and techniques – resulting in incredible rendering effects and absolute immersion
for players.”

“TRANSFORMERS ARMADA PRELUDE TO ENERGON for PlayStation 2 is being developed
to deliver a deep interactive experience that will immerse players into a
rich, bold new TRANSFORMERS world,” said Nancy MacIntyre, vice president of
marketing for Atari USA. “TRANSFORMERS is a successful brand that continues
to thrive nearly twenty years after it was introduced and we are excited to
offer this highly anticipated title.”

“Atari is a leader in interactive gaming and has the talent to bring the
world of TRANSFORMERS to life through a dynamic and engaging game that will
captivate fans of all ages,” said Tom Klusaritz, Vice President of Publishing
for Hasbro Consumer Products Worldwide, the licensing and promotions arm of
Hasbro.

TRANSFORMERS characters are now armed with the ability to evolve as players
collect different types of MINI-CON robots that power-up character’s abilities.
MINI-CON characters possess a unique ability to make ordinary Transformers
characters extremely powerful and are desired by both the AUTOBOTS and DECEPTICONS.
The ultimate goal is to free the MINI-CON race, battle to defeat MEGATRON
warrior and his evil army of DECEPTICLONES to save the Earth from destruction.

ATARI AND UNIVERSAL MOTOWN RECORDS GROUP ANNOUNCE JOINT MARKETING RELATIONSHIP

Written by admin on | Armada,News,Press Release,Video Games |

Atari’s TRANSFORMERS Video Game Hits Cross-Promotional Road with ReAlign/Universal New Band, DROPBOXBEVERLY, MA – April 12, 2004 – Highlighting the entertainment industry relationships that have become its hallmark, Atari, Inc. (Nasdaq ATAR) today announced an ongoing cross promotional collaboration with Universal Motown Records Group, which will tie-in ReAlign/Universal’s hot new band, DROPBOX, with Atari’s highly anticipated TRANSFORMERS video game for the PlayStation(r)2 computer entertainment system, based on Hasbro, Inc.’s popular TRANSFORMERS brand.

This marketing relationship will utilize both traditional and non-traditional marketing vehicles to support both the May 11 launch of the TRANSFORMERS game and the DROPBOX album release on April 13. The campaign will include the utilization of DROPBOX performance footage and the TRANSFORMERS game footage in the band’s forthcoming new video and Atari’s TV advertising spot; radio advertising, in addition to TV; online street teams; and live performances.

“The high level of collaboration between Atari and Universal Motown Records Group enables both companies to significantly extend the effectiveness and reach of their marketing efforts,” said Nancy MacIntyre, vice president of marketing for Atari. “DROPBOX and the TRANSFORMERS game are already generating significant buzz with their respective core audiences, and this partnership should serve to attract new fans to both.”

-more-

Atari / Universal Motown Records /Page 2
Elements expected to be included in this joint campaign include

  • DROPBOX’s debut single, “Wishbone,” as well as the band’s recording of its version of the TRANSFORMERS theme song will be available in the game as un-lockable bonus tracks;
  • DROPBOX’s new music video for “Wishbone,” shot by award-winning director, Nigel Dick, and produced by Quentin Tarantino’s production company, A Band Apart, will feature TRANSFORMERS game footage;
  • A TRANSFORMERS brochure will be included in 1 million Universal Records music CDs;
  • Atari’s TRANSFORMERS TV commercial will highlight the “Wishbone” sound track and portions of the band’s music video;
  • DROPBOX will be included in Atari’s national print advertising campaign for the TRANSFORMERS game;
  • The DROPBOX multi-city promotional radio tour will include mention of its tie-in with Atari’s TRANSFORMERS video game;
  • Atari’s in-store TRANSFORMERS videos will feature DROPBOX’s “Wishbone” single and its version of the TRANSFORMERS theme song;
  • Universal will develop and produce key account radio commercials which will include a TRANSFORMERS tag;
  • A fully integrated on-air and online promotion with the FUSE music video network will include
    o A live appearance by DROPBOX on the live daily show “IMX” that will also feature behind-the-scenes footage from the filming of the music video;
    o An online campaign including the IMX “Daily Download” and a promotional contest;
  • Atari will include DROPBOX content on its TRANSFORMERS website located at www.atari.com/transformers and Universal will utilize online street teams and other online vehicles in support of the Transformers game and DROPBOX;

To kick off this relationship, DROPBOX celebrated with video game media at Atari’s TRANSFORMERS preview event in February. In anticipation of the formal agreement, public relations and promotional initiatives for the making of the DROPBOX music video featuring Transformers video game footage are moving forward as well as additional retail and consumer outreach.

“Atari and Universal Motown Records Group are respected industry leaders and it is fitting that such a collaborative effort comes from two such vanguards,” said Kojo Bentel, SVP of Strategic Marketing and Business
Development, Universal Motown Records Group. “Music has become a crucial element of the video game experience and DROPBOX’s raw, rock sound is a perfect fit for Atari’s TRANSFORMERS game.”

Developed by Atari’s Melbourne House studio, the TRANSFORMERS game will be available worldwide on May 11, 2004. More information can be found online at www.atari.com/transformers

-more-

Atari / Universal Motown Records Partnership /Page 3

About Universal Motown Records Group

Universal Motown Records Group is a division of Universal Music Group, the world’s leading music company with wholly-owned record operations or licensees in 71 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.

Universal Music Group consists of record labels Decca Record Company,
Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records,
Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury
Nashville, Mercury Records, Philips, Polydor, Universal Music Latino,
Universal Motown Records Group, and Verve Music Group as well as a
multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalog of music in the industry, which is marketed through
two distinct divisions, Universal Music Enterprises (in the U.S.) and
Strategic Marketing and Commercial Affairs (outside the U.S.). Universal
Music Group also includes eLabs, a new media and technology division.
Universal Music Group is a unit of Vivendi Universal, a global media and
communications company.

About Atari
New York-based Atari, Inc. (Nasdaq ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hardcore, genre-defining games such as Driver(tm), Enter the Matrix(tm), Neverwinter Nights(tm), Stuntman(tm), Test Drive(r), Unreal(r) Tournament 2003, and Unreal(r) Championship; and mass-market and children’s games such as Backyard Sports(tm), Nickelodeon’s Blue’s Clues(tm) and Dora the Explorer(tm), Civilization(r), Dragon Ball Z(r) and RollerCoaster Tycoon(r). Atari, Inc. is a majority-owned subsidiary
of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit
www.atari.com.

# # #

(c) 2004 Atari, Inc. All Rights Reserved.
TRANSFORMERS is a trademark of Hasbro, Inc. Used with permission. (c)2004 Hasbro. All Rights Reserved. Universal Motown Records Group is a unit of Vivendi Universal, a global media and communications company. “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

Vote for your Favorite scene in Transformers The Movie

Sony BMG have sent out this press release asking fans to vote for their favourite scene from Transformers The Movie
SONY BMG MUSIC ENTERTAINMENT ASKS TRANSFORMERS FANS

WHAT IS YOUR FAVORITE TRANSFORMERS CLIP?

Voting Open On The Official Web Site For TRANSFORMERS THE MOVIE 20TH ANNIVERSARY SPECIAL EDITION DVD Which Hits Retail November 7th

New York, New York, August 1, 2006 � The home entertainment group of SONY BMG Music Entertainment once again is reaching out to TRANSFORMERS fans around the world in preparation for the November 7th release of TRANSFORMERS The Movie 20th Anniversary Special Edition DVD.

Beginning today, fans can log onto www.TRANSFORMERSthemovieDVD.comand vote for their favorite clip from TRANSFORMERS The Movie. Fans will be able to cast their vote all week, choosing among a selection of memorable scenes from the animated classic. The winning scene will be reveled Tuesday, August 8th � exactly 20 years to day of the original theatrical release of TRANSFORMERS The Movie.

The August 8th anniversary date marks the first in a series of �TRANSFORMERS Tuesdays� where, every Tuesday, new information regarding the 20th Anniversary Special Edition DVD will be posted on www.TRANSFORMERSthemovieDVD.com. Fans will be able to keep tabs on all of the happenings with this special DVD, including details about the exclusive footage and interviews and other spectacular materials that will be included on this title.

For the 20th anniversary edition, Sony BMG Home Entertainment completely re-mastered and color-corrected the film and will present Optimus Prime, Megatron and the rest of the star-studded Autobots and Decepticons in true splendor through three distinct versions 16×9 Widescreen presentation, the Autobot Matrix of Knowledge presentation featuring trivia and fun facts about the movie itself; and a full-screen edition.

To further commemorate the 20th anniversary of the film, SONY BMG is providing fans with some extra-celebratory content that lets them track back to the true origins of the TRANSFORMERS, including original commercials for the toy line and movie.

Sony BMG Home Entertainment is expanding the DVD�s collectibility to the packaging itself. The company has commissioned fan-favorite artist Don Figueroa to create the imagery for a special �transforming� cover.

TRANSFORMERS The Movie features the voice of Orson Welles in his final role, as well as stars Eric Idle, Judd Nelson, Leonard Nimoy, Casey Kasem, Robert Stack, John Moschitta, Peter Cullen, and Frank Welker. The DVD also features a winning soundtrack featuring the iconic theme “The TRANSFORMERS” performed by Lion, and the popular “The Touch,” performed by Stan Bush. The movie, set in 2005, chronicles the efforts of the heroic Autobots to defend their home of Cybertron from the evil Decepticons and Unicron, a huge robotic creature that devours planets.

For more information on TRANSFORMERS The Movie 20th Anniversary Special Edition DVD log onto www.TRANSFORMERSthemovieDVD.com

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

TRANSFORMERS – Michael Bay Blockbuster on DVD and HD-DVD 10/16/07

Written by Darren 'Starscream' Jamieson on October 6, 2007 | News,Press Release,Transformers movie (2007) |

We just received an email from Paramount with details on the Transformers movie DVD release.

On October 16th, Paramount Home Entertainment will release the Michael Bay blockbuster TRANSFORMERS on DVD and HD-DVD! Directed by Michael Bay (Armageddon, Bad Boys), produced by Steven Spielberg, and starring Shia LaBeouf (Disturbia) and Josh Duhamel (“Las Vegas”) TRANSFORMERS is the very first live action film based on the long-adored “Robots in Disguise.” Join fan-favorite robots Optimus Prime, Megatron, Bumblebee, Ratchet, and Jazz as they come to Earth in the epic battle between the Autobots and the Decepticons. An enormous blockbuster hit for all ages, TRANSFORMERS proves that these huge mechanical beings are clearly “More Than Meets The Eye!”

Read the full details here in our Transformers Forum.

Transformers Beast Machines DVD out 16th July

Written by admin on July 7, 2007 | Beast Machines,DVD,News,Press Release |

We’ve received this press release from Sony Pictures about the DVD release of Transformers Beast Machines Season 1.

Transformers Beast Machines: Season 1
Available to buy on DVD
16th July 2007

To coincide with the theatrical, live-action release of Transformers Sony Pictures Home Entertainment presents the animated Transformers Beast Machines, available to own on DVD from 16th July 2007.

Transformers Beast Machines sees the innocent Maximals awaken on their home planet of Cybertron with no memory of how or why they are there. However, instead of being greeted by their own kind, the robotic creatures find themselves pitched in a life-or-death battle with the evil Veicons, ruthless and mindless creatures by the Decepticon Megatron. With a war now being waged, the Maximals must free Cybertron from Megatron and restore it to its former glory before all life is doomed.

Available in two single volume discs or as a complete season double-disc with all 13 episodes, Transformers Beast Machines follows the continuing story of the Transformers, with another race of robot creations battling against the evil Decepticons. With animals replacing the vehicular forms the Autobots take, Transformers Beast Machines takes the age-old battle to a new level.

PRODUCT INFORMATION

TITLE Transformers Beast Machines: Season 1
Release Date 16th July 2007
Format Retail DVD
RRP Single volume £5.99, Complete Season £9.99
Certificate PG
Genre Animation / Sci-fi

Transformers The Game Released Today

Written by admin on June 26, 2007 | News,Press Release,Transformers movie (2007),Video Games |

We just received this press release from Activision.

FOR IMMEDIATE RELEASE

THE BATTLE FOR EARTH BEGINS AS TRANSFORMERS THE GAME ROLLS OUT TO RETAIL STORES TODAY

Gamers Control the Outcome of the Planet as They Choose to Protect it as AUTOBOTS or Destroy it as DECEPTICONS

Santa Monica, CA � June 26, 2007 � The fate of the world is in gamers� hands with the announcement that TRANSFORMERS The Game from Activision, Inc. (Nasdaq ATVI), under license from HPG, the licensing division of Hasbro, Inc. has shipped to retail stores nationwide. Timed to the highly anticipated theatrical release of the �TRANSFORMERS� live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth.

�TRANSFORMERS The Game lets you choose your side � Autobots or Decepticons � to either protect or destroy Earth,� said Will Kassoy, senior vice president of global brand management, Activision, Inc. �The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from the property�s long history that will also appeal to Generation 1 fans.�

�The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS The Game,� said Jeff Burdeen, Vice President of Digital Media for HPG. �Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action.�

In TRANSFORMERS The Game for the consoles and PC, players are presented with dual campaigns as they choose from an unprecedented line-up of characters including OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more. Gamers must master each character�s unique weapons,

moves and instantaneous conversions from robot to vehicle mode as they rampage through fully interactive and destructible environments in their quest to protect or destroy Earth.

The Nintendo DS� offers two completely different games, TRANSFORMERS AUTOBOTS and TRANSFORMERS DECEPTICONS. Both titles enable players to engage in the �AllSpark Wars� through Nintendo� Wi-Fi Connection where they must help their side win the global conflict between AUTOBOTS and DECEPTICONS via daily challenge missions and global player stats comparisons. Each Nintendo DS game features 20 unique story missions plus more than 20 challenge missions as well as local wireless multiplayer modes for up to four players.

The PSP� (PlayStation� Portable) system version of TRANSFORMERS The Game features more than 20 playable TRANSFORMERS characters with three combat modes and 19 story-based missions that have players playing both AUTOBOTS and DECEPTICONS as they progress through the game. In addition, gamers can battle in four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas.

TRANSFORMERS The Game was developed by Traveller�s Tales for the Xbox 360� video game system from Microsoft, PLAYSTATION�3 computer entertainment system, Wii� home video game system from Nintendo, PlayStation�2 computer entertainment system and PC, and is rated �T� (Teen) by the ESRB. The PSP system version was developed by Savage Entertainment and is currently rated �E 10+� (Everyone 10 and older � Violence) by the ESRB. Two unique games for Nintendo DS, TRANSFORMERS AUTOBOTS and TRANSFORMERS DECEPTICONS, were developed by Vicarious Visions and are rated �E 10+� (Everyone 10 and older – Violence) by the ESRB. For more information about the game, visit http://www.transformersgame.com/.

TRANSFORMERS The Game press kit assets are available at http://pressroom.activision.com where media can download press materials and art assets.

BradyGames’ TRANSFORMERS The Game Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

About HPG

HPG, the licensing division of Hasbro, Inc. (NYSE HAS), translates one of the industry�s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro�s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

About HASBRO

Hasbro (NYSE HAS) is a worldwide leader in children�s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. � 2007 Hasbro. All Rights Reserved.

TF Animated Press Release & Poster

Written by admin on June 25, 2007 | Animated,Cartoon,Hasbro,News,Press Release |

Hasbro and Cartoon Network have sent out a press release for the new cartoon series, Transformers Animated. They have also sent out the first poster, featuring the Autobots.

ATLANTA–(BUSINESS WIRE)–The TRANSFORMERS saga has captivated kids for more than 20 years. Coming on the heels of the highly anticipated live-action theatrical film being released July 3rd, by DreamWorks Pictures and Paramount Pictures, Cartoon Network and Hasbro, Inc. are announcing today that the next generation of the epic animated series is being jointly developed by the two entities for a 2008 debut on the network in the U.S. The eye-popping 2-D animated series is a new twist on the original high-octane, animated action-adventure series with new characters alongside legends such as OPTIMUS PRIME and MEGATRON. Each episode will present a standalone storyline featuring everyday heroes who do good deeds that triumph over evil. TRANSFORMERS ANIMATED series will be co-produced by Cartoon Network Studios.

Twenty-six, half-hour episodes will be produced as well as a 90-minute special of TRANSFORMERS ANIMATED which is scheduled for release in early 2008 on Cartoon Network in the U.S. Matt Youngberg (Teen Titans, The Batman) is the supervising director, Derrick Wyatt (Teen Titans) will provide the character designs and Sam Register (Ben 10, Teen Titans) will serve as executive producer of the series. Marty Isenberg (Danny Phantom., X-Men, Teenage Mutant Ninja Turtles) acts as head writer.

We are thrilled to be working with the highly creative team at Cartoon Network on bringing the next chapter in the TRANSFORMERS saga to kids and fans around the world, said Brian Goldner, Hasbros Chief Operating Officer. The animation style that Cartoon Network has developed really brings the lore and characters of the TRANSFORMERS franchise alive in a way that has never been seen through animation.

TRANSFORMERS is a tried and true draw for our core audience, said Bob Higgins, senior vice president programming and development, Cartoon Network. Kids love the surprise of ‘More Than Meets the Eye,’ combined with dynamic, clearly defined characters and epic storylines. We are thrilled to be working with Hasbro to help re-imagine this amazing franchise for a new generation of fans.

Set on Earth in the near future in Detroit, the alien TRANSFORMERS are thrust into a world populated by humans and automatons. As visitors to Earth, the TRANSFORMERS–OPTIMUS PRIME, BUMBLEBEE, PROWL, BULKHEAD and RATCHET–work in the human world, interacting with the natives in exciting and humorous ways. TRANSFORMERS ANIMATED has been created to showcase the heroic AUTOBOTS working together to battle the evil DECEPTICONS and save Earth with kid-relatable plot lines filled with humor, distinctive character personalities, and dynamic action.

Hasbro and HPG, its licensing division, will expand the action-packed TRANSFORMERS ANIMATED series through toys, games, licensed merchandise and promotions around the world.

Hasbro (NYSE HAS) is a worldwide leader in childrens and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

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