It seems Transformers is even bigger than we thought. The IMAX version of Harry Potter and the Half Blood Prince has now been delayed by 2 weeks from it’s original opening of 15th July. This is due to a deal between Paramount and IMAX, which gives Transformers: Revenge of the Fallen exclusive use of the IMAX cinemas for 4 weeks, starting from 24th June, in exchange for shooting scenes with the IMAX cameras, which is more expensive than traditional methods.
As you can imagine, many Potterfans are blaming Paramount for this, without considering the fact that it was Warner Brothers who pushed back the release date for Harry Potter 6 from November 2008 to Summer 2009, just to keep their balance sheet flowing. Now they are paying the price for trying to take on the robots in disguise!
You may also remember that Die Hard 4.0 moved from it’s original release date in 2007 to make way for Transformers. Expect Michael Bay to start boasting in 3..2..1..
